Over 154 Years of Service to the Furniture Industry
Furniture World Logo

Preview The Upcoming China International Furniture Fair (Shanghai)

Furniture World News Desk on 5/23/2016


CIFF (Shanghai) recently announced that the 38th CIFF (Shanghai) will be held at the National Exhibition & Convention Center (Shanghai) (“NECC”) on September 7-10, 2016, covering the themes of Modern Home Furniture, Classical Home Furniture, Outdoor & Leisure, Homedecor & Hometextile, Office Furniture, Commercial Furniture & Hotel Furniture, Furniture Machinery & Raw Materials as well as International Pavilion and Design Pavilion. Located in Shanghai, the 38th CIFF (Shanghai) will radiate its influence across the Yangtze River Delta and all over China. It is expected to garner 2,500 exhibitors from home and abroad and attract more than 100,000 professional visitors.


Brands of the World Get Together

The 38th CIFF (Shanghai) will showcase products of a variety of national pavilions such as Italy, Japan, Turkey, Malaysia, Thailand and Korea. It is also a world stage for overseas exhibitors from various countries and regions: Ashley, Lifestyle, KI, Global Views and Uttermost from the USA; Chateau Dax, Biesse, SCM and Cefla from Italy; Homag and Burkle from Germany; Beard, Boori and Lounge Innovation from Australia; Gala from Turkey; HTL and Koda from Singapore; Villa Francaise from Indonesia; Mamwah from Hong Kong; and White Feathers from Southeast Asia. Domestic brands include Landbond, Qumei, Kuka,Zuoyou, Tiantan, Steel-land, Kinwai, Welon, Richt Home, Mingzhu, Huanuo, Fuli, UE, Zhongyuan, Furton, Aris, Four Seas, Gainwell, Dasen, Shianco, Yotrio, Caopu, Higold, Yuanda, Vogue, Topsun, Ever Gaining, Tianwaitian, Viva Bella, Mydeco, Castilian, FHMJ Home, Casamotion, Like Life Creation, Aurora, Sunon, Changjiang, Victory, Qumun, Novah, Huasheng, Nanxing, Kyokuto, Qingcheng, Zhanchen, Bauhinia, Sinodecor, Huali, Sinowolf and Yongwei.

Customization Creates a Personalized Space

With an overall slowdown of the furniture industry, custom-made furniture is growing stronger and has more potential for development. As a trend leader, CIFF tries to connect the upstream, midstream and downstream of custom-made furniture. The products in this session will meet the market needs for personalization and diversification. Interpreting the new philosophy for customization, the 38th CIFF (Shanghai) will feature custom-made home furnishing products from indoor furniture to outdoor living, from whole house furniture to integrated upholstery, from home furniture to office and hotel furniture, and from machinery to raw materials.

Intelligent Home Furnishing Sets New Trend

As a weather vane of the furniture industry, CIFF is committed to building a platform for the internet and traditional enterprises to display, communicate and develop intelligent home furnishings. Traditional home furnishing companies have been very active in the intelligent furnishing market. Renowned office furniture companies integrate office furniture to present the concept of intelligent custom-made office, allowing users to experience a high-tech lifestyle. Furniture machinery manufacturers also transform from traditional production to modern digital production by replacing human with machines. More intelligent products will be on display in the 38th CIFF (Shanghai).


Well-arranged Layout Gives a Clear View

CIFF further optimizes booth layout. In addition to an annular aisle three meters away from the wall, each exhibition hall has two 12-meter wide horizontal main aisles and three 6-meter wide longitudinal aisles, providing visitors with a clear and inclusive view of all the booths.

Professional Visitors Come to Meet at Hongqiao

CIFF will launch targeted invitation based on its database of more than 230,000 professional visitors. Domestic and overseas buyer groups are also eager to register. CIFF (Shanghai) 2016 will receive overseas buyer groups from Italy, USA, Germany, Russia, Belgium, India, Japan, Southeast Asia, Korea and Turkey. There will also be professional visitor groups of dealers, designers and real estate experts invited by nearly 200 industry organizations such as Shanghai Real Estate Association, discover resources.com, china-designer.com, Chinese Furniture Dealers United Association, Hoba and Shenzhen Art Exhibition Center, and other furniture malls.

Starting from 2016, free accommodation will be offered to CIFF (Shanghai)’s excellent buyers recommended by our key exhibitor brands. Visitors that pre-register on the official website of CIFF (Shanghai) can enjoy VIP services such as direct entrance by QR code, free electronic catalog, exhibitor directory and tea service.


CIFF Partners with High Point Market to Connect the World

On April 16, 2016, CIFF’s luncheon event -- The Gateway to Building Your Import and Export Business was successfully held at one of the world’s top three furniture exhibitions -- the High Point Market.
The event gained great support, gathering a large number of Chinese and U.S. industry elites.

They included:

  • Officials from United States of America Department of Commerce, 
  • Officials from Economic Development Partnership of North Carolina Asia Pacific Office, 
  • Mr. Tom Conley, President and CEO of High Point Market Authority, 
  • Mr. Jack Kong, Director of China Region, High Point Market Authority, 
  • Mr. Kevin Castellani, President of Furniture Today, 
  • Mr. Bo Harvey, Vice President International Sales of Ashley Furniture, 
  • Mr. Michael Herschel IV, Representative of Furniture Marketing Group, 
  • Mr. Christopher J. Bradford, Marketing Director of AkzoNobel, 
  • Mr. Brian T. Martin, Color Marketing Director of Sherwin-Williams, 
  • Mr. Richard Diamonstein, Managing Director of Paramount Sleep, 
  • Mr. Matthew Teo, General Manager of Lifestyle, 
  • Mr. James Chen, Vice President of ACME Furniture 
  • Mr. Li Weiliang, Permanent Honorary Chairman of Zhongshan Furniture Trade Association and President of Zhongshan Gainwell Furniture Co., Ltd., 
  • Mr. Yang Linshan, Chairman of Yuhang Home Textile Association, 
  • Mr. Berton Chen, President of Kuka Home Co., Ltd.’s International Division, 
  • Mr. Yau Yuen Hong, Managing Director of Violino Ltd.

Mr. Chen Wanghui gave an overview of the 37th CIFF (Guangzhou) which was well received for improved quality and higher growth. He then focused on the innovative measures for the 38th CIFF (Shanghai) to be held on September 7-10, 2016 in the aspects of service, highlights and quality enhancement as well as the improvement of exhibitors and visitors’ participation experience. According to Mr. Chen, consumption and productivity data showed that CIFF (Guangzhou/Shanghai) had effectively covered the Pearl River Delta and Yangtze River Delta, China’s two major economic engines. CIFF is the best key to enter Chinese market. It is also a primary platform the U.S. and other overseas furniture enterprises to explore China and the whole world.

Mr. Tom Conley, President and CEO of High Point Market Authority -- CIFF’s strategic partner, said that the presence of CIFF’s representatives at High Point Market had great significance after both parties announced strategic partnership on March 18, 2016. He shared his own experience to the 37th CIFF (Guangzhou) and praised its quality, scale, products, attendee traffic, services and management.

He had strong confidence and determination in the strategic partnership. According to Mr. Conley, High Point Market will organize U.S. enterprises to exhibit in CIFF (Shanghai) in September 2017. He welcomed CIFF to organize Chinese enterprises to attend High Point Market in October. Such mutually beneficial measure will continue every year in order to promote Sino-US trade cooperation.

Mr. Bo Harvey creatively started his speech with interaction by social network. He then shared the story of Ashley and CIFF’s cooperation. He pointed out that he found huge potential by participating CIFF which was one of the most important steps in Ashley’s global strategy. CIFF is China’s most influential exhibition the largest number of Chinese export brands. It is also an important marketing platform for Ashley to meet with buyers from Europe, Australia, Africa, Middle East and South-east Asia. He said that Ashley would continue to attend CIFF (Guangzhou/Shanghai) every year and recommend it to other colleagues in the
U.S. furniture industry.

Mr. Qiu Yuanhang told the audience his partnership with CIFF in fluent English. He said that CIFF (Guangzhou/Shanghai) was always an excellent platform to bring together industry professionals from all over the world. Violino has attended CIFF for many sessions and has been benefited a lot. He wished the 38th CIFF (Shanghai) a great success and emphasized that Violino would continue to attend CIFF in the next 20 years.

Mr. Berton Chen introduced Kuka’s successful experience of exploring the international market through CIFF and that Kuka’s development was strongly intertwined with CIFF. Both parties have cooperated for many years. CIFF is a very important platform for Kuka to expand business. It is the marketing approach with the highest return rate. They have attended CIFF for over 15 consecutive sessions and will always continue to support CIFF (Guangzhou/Shanghai).

Mr. Kevin Castellani said that he had attended CIFF for more than 10 consecutive years. He believed that CIFF is China’s best furniture exhibition and worth recommending to everyone. It is an international trade platform rather than just a domestic one and that the strategic partnership of CIFF and High Point Market had huge significance. He analyzed the broad prospects of Sino-US furniture trade using multiple data. Furniture Today is a member of International Alliance of Furniture Publication (IAFP) with the representative media from 19 countries and regions. He was certain that Furniture Today would continue to support and promote CIFF worldwide.

The event was a happy gathering for China’s and the U.S. furniture industries. It was a gift presented by CIFF and High Point Market to the global furniture industry and a milestone among CIFF’s global promotion events.

Global Promotion Campaign Draw Worldwide Attention

Advertisements of CIFF (Shanghai) can be found in reputable furniture exhibitions and industry distribution centers in major cities at home and abroad, including Milan, Cologne, Paris, High Point and Las Vega as well as Likou, Lecong, Chengdu, Xianghe and Bazhou. Extensive advertising is conducted through over 1,100 domestic and overseas media, including Baidu, Google, 360, Tencent, Sina, Netease, Sohu, Furniture Today, Middle East Interior Design and Tradeindia. A global promotion for CIFF (Shanghai) is under way!

Dates: September 7 -10 , 2016
Location: National Exhibition & Convention Center (Shanghai), Hongqiao Address: No.333 Songze Avenue, Shanghai
Scale: 400,000 square meters Exhibitors: 2,500
Professional Visitors: 100,000

More about The 38th China International Furniture Fair (Shanghai): The Primary and Necessary Trading Platform for China and Global Furniture Industry Founded in 1998, China International Furniture Fair (Guangzhou/Shanghai) (“CIFF”) has been successfully held for 37 sessions. Since 2015, CIFF takes place annually at the Canton Fair Complex in Pazhou in March and at the National Exhibition & Convention Center (Shanghai) (“NECC”) in Hongqiao in September, covering the themes of Modern Home Furniture, Classical Home Furniture, Homedecor & Hometextile, Outdoor & Leisure, Office Furniture, Commercial Furniture and Hotel Furniture, Furniture Machinery & Raw Materials and Design Pavilion. CIFF showcases products of the entire industry chain with indoor and outdoor whole home decor. It connects the upstream and downstream industry as a world-class interactive trading platform for fashion display, channel maintenance, industry networking and design inspiration.

Thanks to years of efforts and innovation, CIFF has become one of the most valuable exhibitions in the world furniture industry. With a large scale, a great number of exhibitors and trade visitors, a wide range of exhibits and high quality service, CIFF is known as “Asia’s furniture sourcing center” and “the weatherglass of China’s furniture industry”.

Under the new normal of economic slowdown, excessive production and exhibition capacity, more and more large-scale exhibitions have been held in China’s megacities such as Guangzhou and Shanghai. Enterprises prefer quality exhibitions in these megacities to seek development. Specialized exhibitions that span from upstream to downstream industry have become a new engine to promote global economic growth. CIFF is undoubtedly the primary and necessary platform for China’s and global furniture industry.
CIFF will improve service and quality to provide exhibitors with more benefits in 2016.