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Jaipur Living Launches Spring 2016 Catalog

Furniture World News Desk on 5/23/2016


Jaipur Living has recently announced that they have launched their Spring 2016 catalog, “The Freshest Spring Pairing,” presenting over 300 new products and a series of new trends focusing on casual living for the season. The biannual book presents Jaipur Living’s point of view on their continually evolving home furnishings business.

Jaipur Living’s curated collection of rugs, decorative pillows, poufs and throws inspires a casual sense of ease, the perfect foundation to interpret one’s own style. As the title suggests, the book features pairings of products and settings as it journeys through texture-and-color-rich macro photography matched with vivid imagery of a diversity of home and lifestyle.

Opening straight into a journey through four beautiful home settings, “European Farmhouse,” “Luxury Townhouse,” “Modern Bungalow” and “Architectural Retreat,” the book presents a new take on the rug industry as each setting evokes a design trend and mood that is refreshing yet wonderfully familiar. The story begins, “Sun & Oak. Crisp Linens bathed in sun. The creaking of floorboards. The smell of coffee brewing. Collected heirlooms and stashed treasures. A breeze carries the scent of lavender and sage...”

“The Freshest Spring Pairing” features a seasonal refreshment across Jaipur Living’s categories and constructions. New additions drawing attention offer sustainable material combinations like viscose and jute, African Kuba cloths reinvented as flatweaves, and a new series of exquisite artisan-made pieces.

The book itself is a double feature, presenting on its flipside the recently-launched kate spade new york home collection.

Speaking to the inspiration behind the rugs, Li Kurczewski, creative director, Jaipur Living says, “We see rugs as objects, not canvases. We put a lot of thought into the technicality of these pieces, from sourcing the raw material to working with our foundation in India to create job opportunities in rural communities. Design, sourcing and merchandising - it’s all integrated.”

Available in digital and print editions, the new catalog ships this week to qualified customers, and is available digitally on the Jaipur Living website. 

For more information, visit www.jaipurliving.com.

More about Jaipur Living: Jaipur Living Inc. presents a unique point of view to the home and textile industry. As a global lifestyle brand, Jaipur marries a transformative business model with its passion for people, product and design.

Best known for revolutionizing the rug industry by creating an entirely new business model - working directly with artisans and uplifting their lives and communities through the Jaipur Rugs Foundation - Jaipur Living is in touch with the world of trends, while staying rooted in a deeper understanding of life and living spaces. Jaipur Living is headquartered in Atlanta, GA and remains family owned under the leadership of Asha Chaudhary as president. For more information, visit www.jaipurliving.com.