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NAHFA Seminar Series Schedule For Summer Las Vegas Market

Furniture World News Desk on 6/28/2016



Seminars that will be held at the NAHFA Retailer Resource Center- B1050 during the upcoming Summer Las Vegas Market.SUNDAY, July 31, 2016.

  • 9:00am – 10:00am
    Make Google Work for You
    Denise Keniston, Web4Retail
    Google—it’s the ultimate online marketing tool. Join Denise Keniston and find out how to make these tools work for your business: Google Search, Adwords, Google+ for My Business, Shopping, Analytics and the entire FREE Google suite of products.

  • 10:30am – 11:30am
    How to Sell Value Instead of Price
    Phil Gutsell, GutSELL & Associates
    Most sales associates end up selling the customer on price rather than value (especially the average to below average performers). If they understood the mathematical formula, they would close more often and with larger purchases. The net results: More volume, more margin and most importantly more guest relationships.

  • 1:00pm – 2:00pm
    Managing your Shopper’s Digital Path to Purchase
    Bill Napier, Napier Marketing Group
    Brands in the furniture industry have a brand quotient of 8%, which means 92% of consumers probably have NO CLUE who you are, what you stand for or what you sell, according to Google research. Find out how to improve your online brand quotient by learning when/how to post on social media, colors that influence a consumer’s purchase, how blogs can get you 88% more leads and much more! 

  • 2:30pm – 3:30pm
    Real Time Business Intelligence to Improve Your Business
    Amitesh Sinha, iConnect Group
    Why are your business intelligence and analytics important? Find out as we cover the top 10 reporting analytics that will help you improve your sales/marketing/inventory and more. We’ll also share our user-friendly intuitive retail management technologies (along with examples of real retail success stories); what they are and how you can easily integrate them into your business. 

  • 4:00pm – 5:00pm
    Selling to Today's Design-Oriented Customer
    Rene' Johnston-Gingrich, Profitability Consulting
    This seminar will focus on understanding today's design-oriented customer and exceeding their expectations. We’ll examine the major influences on their shopping and buying behavior as well as strategies to help retailers maximize opportunities with this customer and the market they represent.

MONDAY, August 1, 2016

  • 9:00am – 10:00am
    The High-Performance Sales Manager
    Brad Huisken, IAS Training
    This session will lead participants through a fun and motivational seminar on how to introduce, implement and retain a proven productivity improvement program. Brad will discuss the five benchmarks for productivity improvement along with detailing non-negotiable sales and customer service standards, training techniques and his top five selling techniques for retailers. The main responsibility of an owner and a sales manager is to give their people the help, training, and guidance they need to achieve success. Only through the consistent application of sound business principles can we achieve increased productivity both now and well into the future.

  • 10:30am – 11:30am
    Make Higher Margins while Selling More
    David McMahon, VP Consulting & Performance Groups, HighJump
    "55% margins are crazy!" "Our customers like to negotiate!"
    "People shop us on the internet!" "Our competition has the same product and they are under cutting us!" It's time to turn these whines into wins. Believe me, I've heard all excuses. My answer is: Realize that margins are a state of mind. If selling on price is your primary game, then you’re in the commodity business. To survive in the commodity business, you’ll need to do huge volume or provide minimal and likely unexceptional customer service. Play the margin game right and you can grow sales simultaneously!

    If you truly believe in the products and services you’re selling, you don’t have to sell on price. . I've worked with retailers around the world who grow their sales along with margins. For those who think you can't do this; you’re right, you can't. For those who believe you can; you’re also right, YOU CAN!

  • 1:00pm – 2:00pm
    Give Your Website a Much-needed Checkup
    Ron Gordon, Sr. VP, Technology, MicroD Inc.
    The doctor is in! Internet technology expert Ron Gordon, Ph.D, will help you evaluate your website’s health and teach you strategies to get it performing at its peak. With the majority of consumers starting the shopping process online, building online tools that attract and engage are vital. Together, we’ll examine how consumers are shopping websites, assess your readiness for eCommerce, understand the latest trends, and get you prepared for future ADA (Americans with Disabilities Act) requirements. Come prepared to critically evaluate your current website and to make proactive changes.

  • 2:30pm – 3:30pm
    Dynamic Retail Solutions for a Modern World
    Connie Post, Affordable Design Solutions
    Join Connie Post, the industry’s expert in retail design, for a fast-paced look at stores that sizzle. Strap on your seatbelt for a whirlwind tour of news-making stores across the country as the industry’s own takes on the industry. She’ll focus on transformative retail strategies currently in play, and insights into engaging customer experiences that really work from the retail strategist who understands shoppers best. Along the way, you’ll benefit from a master’s class in trend-setting interiors, exteriors and graphics that amp up traffic, along with enlightened visual identity and merchandising concepts that set leaders apart in their marketplaces. Hold on tight! 

  • 4:00pm – 5:00pm
    Google has changed the Rules! Is Your Website Responsive?
    Julia Nuss, Director of Digital Services, Knorr Marketing
    You’ve heard about the importance of your website being mobile friendly and you’ve also heard the term responsive websites. During this informative seminar Knorr Marketing will guide you through the steps you can take to make your website totally responsive and drive more business to your store. You’ll learn the difference between mobile and responsive and why Google prefers a responsive website. You’ll l leave with an understanding of Google’s Best Practices and how they are penalizing websites that don’t incorporate these practices. 

TUESDAY, August 2, 2016

  • 9:00am – 10:00am
    Use Cutting-edge Techto Boost Your Business
    Michael Robinson, Video Engager
    Ninety percent of consumers start their buying journey online, but 85% still end up buying from a local store. To compete for today's consumer (especially Millennials) you need to win the online war before you get a chance to win the in-store sale. This seminar will give you simple steps you can take to make sure you’re winning the online digital arms race.

  • 10:30am – 11:30am
    Marketing Solutions in Store and Online
    Erika Sparrow, Imagine Retailer
    Join Imagine Retailer as it shares real-world, real-client case studies of proven web, in-store sales and e-commerce marketing solutions that have engaged consumers before, during and after the sale. Learn how others have found success and how you can too.

  • 1:00pm – 2:00pm
    The Management Challenge: Delegate Unto Others Before They Delegate Unto You
    Joe Milevsky, CEO, JRM Sales Management
    The choice is yours. The stress of growing a successful business can only be mitigated through managing your people. Small businesses can only grow by delegating responsibilities the way successful larger businesses delegate. We hire employees because we either don’t have the time or expertise to do everything ourselves and simultaneously grow our business. Find out how to achieve the level of success you aspire to through better management and delegation. 

  • 2:30pm – 3:30pm
    How the Right POS System Can Enhance Your Retail Operations
    Greg Strosnider, Storis Technology
    It’s important to be ahead of the curve when it comes to operating a successful retail business. Are you using tools that allow you to be an efficient and thriving retailer? Discover how you can streamline and optimize all aspects of your business, from customer service to logistics. Join us and find out how to get the most out of your POS system.

  • 4:00pm – 5:00pm
    What Really Happens on Your Sales Floor: How to Optimize the Shopper’s Journey
    Rich Kizer and Georganne Bender, Kizer & Bender Speaking
    The face of retail is changing, almost faster than we can comprehend. Technologies that seem more fitted to movie screen are already being used to entice shoppers in stores worldwide. Your customers are changing, too: they want what they want, when they want it, the way that they want it. The future of retail is here. The big question is: Are you ready? Join consumer anthropologists Rich Kizer and Georganne Bender and learn how to utilize Enablers to help create strong in-store experiences, how to eliminate Inhibitors, the "shopper-stoppers" that hide in plain sight on your sales floor, plus how to locate your store's Impression Points, those 25+ important first impression interactions that stick with customers long after their visit to your store.