New Companies Fill Out The SSA Showroom’s Show-Within-A-Show Product Lineup

Furniture World News Desk on 7/25/2016

With 30-plus different mattress, bedding and home furnishings manufacturers and retailers exhibiting in Showroom C-1565 at the summer 2016 Las Vegas market , The Specialty Sleep Association (SSA) reports that it is once again a magnet for retail store and e-commerce buyers.

“We faithfully scan all buying groups entering our show space,” says Tambra Jones, SSA Executive Director, “and we are pleased to count hundreds of different buyers who come into our show space to see the new ideas, innovations and products offered by our SSA members who show in Las Vegas.” Jones explains that the energy can be electrifying in the showroom with different groups of buyers ranging from the smallest one person design firms and mom and pop stores to the very largest mattress/ bedding retailers in the business. “There is always something new, something different to draw in the buyers,” says Jones. “This market presents an extensive cross section of all types of innovations and technologies from various mattresses, support systems, heating and cooling technologies as well as furniture, top-of-bed and foundation or under-the-bed accessories. There is always something new, unique, cutting-edge and different in our showroom.”


This summer many of the returning exhibitors have taken larger spaces to offer more product displays and demonstrations to buyers. There are two new exhibitors in the SSA Show Space. They are Levitation Laboratories, which features the new multi-patented UpLift™ 3-in-1 Weightless Mattress System and Contour Products, Inc., which features top-of-bed cervical, orthopedic, side/back sleep, cooling, leg pillow, and bed wedges .

According to Dale T. Read, President of The Specialty Sleep Association (SSA), the non-profit association has now completed their two year program of redefining the association’s vision and mission; the complete administrative and legal re-organization of the BEDFAX® Verified Mattress Contents labeling program and the launch of the association’s new logo and graphics standards. “It has taken us two years, (since March of 2014), but we now have a revised and updated duo-mission focused on consumers and our members. We also have the formal launch of the BEDFAX® Verified program under way and now we have a whole new modern, clean look and feel with new signage, graphics and logo for the SSA.” Read says that the SSA is now approaching manufacturers and retailers to explain how the BEDFAX consumer disclosure contents label helps educate the discerning consumer about “What’s In This Mattress?” The BEDFAX contents label program is a voluntary, third-party, industry contents labeling that informs a consumer of exactly what is inside a participating mattress model by weight or volume including what is in the cover, the quilt or comfort layer and the core of the participating mattress.


The following individual manufacturers will be exhibiting in the SSA Showroom C-1565:


Allassea Sleep Systems will be introducing the company’s new Triple Threat Mattress shield, a mattress encasement that kills bed bugs, dust mites, mosquitoes, within 24 hours of contact. This patent-pending, hypo-allergenic, nano-net technology is unlike other shields on the market because it kills pests while it is safe for people and pets.


Bio Sleep Concept Inc. This company, which focuses on natural and organic latex mattresses, futons and latex toppers, as well as “Downia” feather and down pillows, organic cotton and wool pillows will feature their exclusively licensed “Downia” feather and down products. Downia is a century old company that focuses on best quality products that are certified by the New Zealand asthma foundation.


Contour Products Inc. will be showing top-of-bed cervical, orthopedic, side/back sleep, cooling, leg pillow, and bed wedges in the SSA Showroom in Las Vegas for the first time as the company celebrates their 25th year being an innovative leader in the specialty sleep, comfort and support industry. They manufacture a variety of pillows, wedges, seat solutions and CPAP accessories that help to comfort, support and properly align the body for overall comfort and improved well-being. An emphasis on posture, ergonomics and support is what separates Contour Products from the competition. We believe that being comfortable is not just an indulgence, rather it is a necessity to obtaining quality sleep and for maintaining good health.

Danican …. This fast growing Superior-Quality Scandinavian Bedding Products company featuring mattresses, mattress toppers, pillows, pillow protectors, mattress protectors, cooling pillow cases and cooling sheets is expanding on its highly successful container program by adding a wider and deeper product assortment. New at this market will be adjustable bed frames, as well as new types of mattresses, pillows and duvets.

East Grace Corporation of China will be showing their full line of mattresses including innerspring, latex and foam mattresses with cotton covers.

ERGO Beds International from Australia is featuring mattresses and sleep ensembles with “Ergonomic Technology” designed to conform the mattress and the bed base to the human form. The specially designed mattress can be adjusted to align the sleeper for a better night’s sleep.

Ergo Sleep Centers, a fast-growing retailer of ergonomic and symptom-specific sleep products, will show three of their market-tested Ergo Majestic line. At the last market, Ergo Sleep Centers first introduced four of the five-bed Ergo Majestic line, designed specifically for Baby Boomers and those over sixty-five, a majority of whom are coping with physical conditions associated with aging. The company will now introduce additions or changes to the summer Las Vegas market to show improved products to mattress / bedding and home furnishings retailers. Specific improvements and additions to the line include the ERGO-Majestic Solution to offer a firm mattress that is capable of providing superior ergonomic support with the capability of supporting up to 350 lbs. per side of the mattress. They also upgraded the ERGO-Majestic Plus providing better envelopment around the shoulders and hips using the new airflow layer to offer even more cushioning comfort for both back and side sleepers.

Forever Foundations will continue their commitment to re-inventing the foundation with their display of the latest updated and revised line of bedroom accessories. The company will feature the brand new Store More Black foundation, the Forever BedPower power strip, the under-the-bed LED bedlight and the revised and redesigned under-the-bed Store More BedDrawer.

Grün Komfort is returning with their organic and natural products. Their certified product line ranges from latex mattresses, coconut mattresses, luxury duvets, pillows and even a full baby and teen line with accessories. They believe their premium bedding line provides a most healthy and natural sleep experience!

Innerspace Luxury Products, marketers of compression-rolled Certi-PUR memory foam and polyurethane mattresses, will be expanding their line by introducing new tables. These tables are a high quality low retail price point design.


Levitation Laboratories, making their Las Vegas Market debut, will be introducing two new debut products for 2016: GlideOn™ Mattress Maneuvering System that provides ease of mattress rotation and maneuverability—all while holding an optional bed skirt neatly in place; and its UpLift™ Weightless Mattress System that combines all the mattress maneuvering and bed skirt control features of GlideOn™ with its patented Weightless Mattress Technology, rendering the mattress virtually weightless in seconds for ease of bed making in home, health care or hospitality venues.

Naturepedic will feature their improved high-value Chorus Organic Mattress, New EOS Essentials Organic Mattresses and New Freight Program. The fast-growing Ohio-based pioneer in certified organic mattresses and bedding for adults and children, will be featuring two organic mattresses aimed at providing high performance with superior value for the growing adult health, wellness and safer living retail marketplace.

Noctova Sleep, manufacturers of the gel memory foam and youth collection mattresses, gel memory foam and latex pillows, adjustable bed bases and Noctova Cool, cooling protectors will be featuring their “Deluxe Model” adjustable bed base with massage features and a wireless remote.

REMarkable Pillow by TMI makers of American made memory foam pillows with high performance covers ( bamboo,Tencel, Cool Gel, mica crystal and cashmere) will be introducing their patented new Body Pillow. Unlike other body pillows, this body pillow has two separate cavities designed to give full support to your head as well as your lower back. Even the shape has been carefully designed for body shapes of all sizes including pregnant women.

Sleep & Beyond, a third generation family owned manufacturer of organic and natural bedding, will be featuring their new myWoolly pillowcase, a 100% washable wool-filled pillow case, along with myWoolly Travel Pillow, a 100% washable and adjustable wool-filled pillow. New sizes will for the myWoolly pillow include king size. They will also feature organic cotton sheets in TwinXL size.


Thomashilfen, North America, with its 60 years of expertise in the sleep industry and 180 international patents, is in the process of launching with Sams Club (on0line) and with Sears Canada. The company, which recently completed the Canadian Furniture show, has recently launched a new website that is retailer and consumer focused. Offered in a variety of firmnesses and softnesses these German e-engineered beds of the future provide a unique bed frame design with an open cell multi-density Swiss foam mattress using no harsh chemicals to achieve FR. Based on feedback in the North American market, consumers now have a choice between a Soft, Medium, or Extra Firm ThevoRelief.”


Tyler Net, Inc. is bringing back Smartwerks, Inc. their affordable, cloud-based Point of Sale, Inventory and Accounting solution that is easy to use.  They say it will help retailers to process sales faster, know their customers better and be smarter about their products. Smartwerks will have Customer Referral and Rewards programming features.

Universal Forest Products, Inc. which features the Cinch Sleeper™ Bed Foundation Kit will show their patent-pending assembly which uses Snap-Tight™ clips that require no tools or metal fasteners making it quick and easy to assemble and disassemble their easy-to-carry bed foundation. The Cinch Sleeper serves as a mattress foundation, and can be used with or without most metal bed frames, and it pairs perfectly without any mattress.

Viscosoft, the International pillow and protector supplier will be expanding with the launch of the new Infiniti memory foam mattress program at the SSA Showroom C-1565. The new line will include three 12-inch memory foam mattresses that are specifically designed for the retailer to use with adjustable bases in their test-rest area.

W. Silver Products, which is a family owned company that operates a steel mill in El Paso, Texas, manufactures their own angle iron from reprocessed railroad track. The company will be featuring their line of adjustable bed frames which they make in the same factory as their full line of bed frames and support systems.

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For more information, visit or BEDFAX.org, or www.sleepinformation.org