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Jaipur Living Expands Indoor/Outdoor Portfolio With 45 New Rug Designs

Furniture World News Desk on 7/15/2016


Jaipur Living this week debuts a newly-expanded Indoor/Outdoor rug portfolio marked by 45 additions across five of the brand's best-selling collections, plus three all-new collections. The introductions offer refreshing takes on tried-and-true designs, from timeless geometrics to punched up florals and contemporary takes on classic coastal styles, and include five playful new additions from Atlanta-based Grant Design Collaborative. Joining the popular range of durable, easy-care Indoor/Outdoor rug offerings from Jaipur Living, the latest additions add stylish new dimension to the dynamic product range.

“This is unequivocally our best Indoor/Outdoor rollout yet,” said Asha Chaudhary, president, Jaipur Living. “As a category, Indoor/Outdoor is a big priority for us as a brand. We are continuing to push boundaries in our product development process to deliver on the more creative designs, vibrant colors and high-quality constructions our customers have told us they want.”

Among the new collections, Jaipur Living introduces “Knox,” which debuts with eight chic designs ranging from geometric to contemporary stripes and crafted in 100 percent polypropylene to deliver stylish dimension in timeless colorways. For rugs that are as sustainable as they are stylish, recycled bottles are reinvented into durable polyester yarn that is hand-loomed into textural pieces for the new “Lush” and “Rebecca” collections.

Expansions to the company’s existing collections include:

  • Barcelona – Boldly-scaled graphics and bright colors compose four new designs to the popular assortment

  • Catalina – Drawing inspiration from Moroccan and Arabian geometric patterns, 12 new rugs are marked by dynamic colorways designed to add a sophisticated touch to any space

  • Colours – Dramatic florals and tribal motifs add a colorful beat and invite a walk on the wild side with seven striking looks

  • Desert – Timeless Western style gets new wind with three new designs, constructed of easy-care indoor/outdoor polyester yarn in sleek neutral tones

  • Grant – Fresh from the creatives at Grant Design Collaborative, Coastal style gets an update with nature-inspired motifs and playful patterns found in Regatta, Kelp and Sea Oak
“Meeting and exceeding our customers’ needs and expectations continues to be our number one priority as a brand. We know that they are already looking for the latest in Indoor/Outdoor design as they plan for the year ahead, and we are thrilled to better serve them with our expanded assortment and exciting range of designs with products that will be ready to ship this fall,” adds Chaudhary.

The full collection will be on display at the Jaipur Living showroom throughout the summer markets in Atlanta at AmericasMart, July 12 – 19, and at the Las Vegas World Market Center July 31 – August 4.

More about Jaipur Living: Jaipur Living Inc. presents a unique point of view to the home and textile industry. As a global lifestyle brand, Jaipur marries a transformative business model with its passion for people, product and design.

Best known for revolutionizing the rug industry by creating an entirely new business model – working directly with artisans and uplifting their lives and communities through the Jaipur Rugs Foundation – Jaipur Living is in touch with the world of trends, while staying rooted in a deeper understanding of life and living spaces. Jaipur Living is headquartered in Atlanta, GA and remains family owned under the leadership of Asha Chaudhary as president. For more information, visit www.jaipurliving.com.