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82% Of RSAs Believe Steel Foundations Are Stronger Than All-Wood

Furniture World News Desk on 7/15/2016





Leggett & Platt recently conducted new research revealing that Retail Sales Associates (RSAs) believe steel wire foundations are stronger than all-wood build-ups.

“The survey confirmed our long-held belief that RSAs trust steel wire foundations and believe they last longer in consumers’ homes,” said Jason Jewett, Vice President of Product Development, Bedding Group.

The project also revealed that, of those salespeople who suffered returns due to noise issues like squeaks and creaks, 85% of those bad foundations were all-wood build-ups.

“A healthy sleeper will move around approximately 50 times each night. She doesn’t want a squeaky, low-quality wood foundation creaking, crackling and waking her up. Steel is strong and silent, both of which support a good night’s sleep,” said Mark Kinsley, Staff Vice President of Marketing, Bedding Group.

Foundation Survey Results
During the research, conducted June 2016, the 100 survey respondents answered a series of questions and left anecdotal feedback. Here are the results:

  •  82% of RSAs believe steel wire foundations are stronger than all-wood
  • Of those RSAs who suffered a returned product due to noise, 85% of returns were all-wood foundations
  • 76% prefer to sell steel foundations with a quality sleep set
  • 93% of RSAs said all-wood foundations are sold at the low end
  • 87% believe consumers will pay a higher price for steel wire foundations
  • 83% believe a steel wire foundation will last longer in a consumer’s home
  • 76% believe all-wood foundations are noisier

To learn more, visit Steel-Strong.com.

More about Leggett & Platt: Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. Leggett & Platt serves a broad suite of manufacturing and retail customers. The 133-year-old company (founded in 1883) is made of 17 business units, 20,000 employee-partners and 130 facilities located in 19 countries. Leggett & Platt is the leading U.S. producer of: a) components for residential furniture and bedding; b) carpet cushion; c) adjustable beds; d) work furniture and components; e) high-carbon drawn steel wire; f) automotive seat support and lumbar systems; and g) bedding industry machinery. For more information, visit www.leggett.com.