First Looks At Libby Langdon’s Outdoor Designs For Northcape At ICFA Preview Show

Furniture World News Desk on 7/22/2016

Designer Libby Langdon recently unveiled her first four outdoor collections for NorthCape at last week's ICFA Preview Show.  The outdoor manufacturer recognized Langdon as a partner who would bring her signature fresh style to their line.

“Libby brings a completely new design esthetic to our current product offerings and we wanted to give her the freedom to bring her vision to life," explained Tom Murray, President of NorthCape.  "She was very specific about what she wanted to create and we were happy to have the ability to provide her with the latest innovations in outdoor materials." said Murray. "It was fascinating to see how she mixed them in her designs. We want people to now see us as a go-to resource for current looks and updated design in the outdoor category and based on the feedback from the Preview Show, we believe we are on the right track.” 

Libby spent over two days in the NorthCape Chicago Showroom taking dealers through her complete collections; The Dunemere, Mooring, North Haven and Ridgewood each including deep seating, dining and chat groups as well as cocktail and side tables, and fire tables. She was excited to have the opportunity to share with buyers her design philosophy and why the outdoor category is such an important one to her.

“I’m seeing people wanting to create complete outdoor living spaces with all of the creature comforts that we use in indoor decor, it’s truly blurring the lines of interior design and exterior design,” said Langdon. “As a designer, I’m lucky enough to be on the front lines with the consumer all day every day, listening to what they want and all that invaluable information gets injected into the collections I create. I’m just thrilled to bring my Northcape collection to market and the positive response has been overwhelming!”

Her fresh looks captured the attention of Erik Mueller, President of national retailer Watsons. “Libby has brought the look of interior furniture to outdoor design, which is totally on-trend and what our market has needed,” said Mueller.  “In the Ridgewood collection, she incorporates the textaline technology in a very successful way where others have failed - it really looks like indoor furniture, and that it can be easily cleaned with a bleach mixture and scrub brush makes it smart and appealing.  And with the high-end coastal feel of the Mooring group, the urban look of North Haven and rustic look of the thick wicker in the Dunemere set, Libby has it covered and is dialed-in to current trends.” 

Mixing materials is another offering Langdon feels that she can take from her indoor designs and meld into her outdoor designs, helping take out some of the guess work for buyers on the best ways to create stylish combinations for consumers.  Her unexpected material combinations excited buyers at the Preview Show including: aluminum in custom finishes from washed wood to oil rubbed bronze; SIMA in a natural concrete finish paired with mixed metals; water hyacinth in an unexpected colorway and woven frames mixed with metal.

“My clients look to me as a designer to curate and mix and match looks that will work together.  I understand that consumers are comfortable buying outdoor furniture in sets and my goal was to offer the collections with an artful mix already done for them,” said Langdon.  

I've bought from NorthCape for years," said Senior Buyer for Petitti Garden Centers, Martha Rancourt.  "With the Libby Langdon collections, they've added a whole new style and look while still keeping with the price points in line with what we've come to expect.  Our customers are focused on style, comfort and cost and Libby's collections tap into what we see people looking for in outdoor living."

Libby Langdon Outdoor for NorthCape will Launch at the Las Vegas Las Vegas Market Summer 2016.
Libby’s Collections Can Be Viewed On Her Newly Designed Website: www.libbylangdon.com

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More about Libby Langdon:  Interior and product designer, author and makeover television personality, Libby Langdon is the creative force behind New York City-based design firm, Libby Interiors, Inc.  Langdon’s residential and commercial projects embodying her easy, elegant, everyday style have won widespread fans and industry acclaim and she is fast becoming known for her growing collections of branded home furnishings products.  Author of her book, Libby Langdon’s Small Space Solutions and House Beautiful Magazine column, “Libby’s Makeover,” Langdon is also a frequent contributor to leading shelter magazines.  Her decorating tips, interior designs and home products have been featured on the covers of and within leading shelter magazines to include: Architectural Digest, House Beautiful, Traditional Home, Hamptons Cottages & Gardens, Better Homes and Gardens, Design NJ, Glamour, Rachael Ray Magazine, All*You, Ocean Magazine, Wall Street Journal and Woman’s Day.  Langdon has been a regular design expert on NBC’s TODAY Show, HGTV’s Small Space, Big Style, The View, The Rachael Ray Show, The Early Show and NBC’s Open House.  House Beautiful magazine covered her NBC television special, Daykeover with Libby Langdon, where she transformed her client’s home in less than 12 hours while sharing no-nonsense design tips and takeaways for all budgets and lifestyles.  Thanks to her extensive work in makeover television and with clients, Langdon draws inspiration for her home furnishings collections directly from thousands of conversations with consumers across the country about how we really live and what we really want.