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Bob’s Discount Furniture Revs Up Marketing Department

Furniture World News Desk on 7/22/2016


Bob’s Discount Furniture recently announced the expansion and revamping of its marketing department. With 73 stores and more on the way, Bob’s hit the $1 billion milestone last year as customers continue to respond positively to its everyday low price business model and iconic transparent messaging.

To keep pace with its fast growth, Bob’s is restructuring its marketing department and supporting it with new talent. The furniture retailer’s media strategy & analytics, digital, social media & eCommerce, creative, and production departments are combining into one cohesive marketing department.

Bob's tapped industry veteran Steve Nesle to be its first CMO to lead the group. Nesle had been consulting with Bob’s for a year prior to his appointment, and previously held executive creative leadership roles within Deutsch, DDB, McCann Worldgroup, Digitas, and other agencies.

“Integrating marketing functions under one umbrella will help ensure that ideas flow easily across functions and can bubble up from anywhere,” said Nesle. “This is an exciting and pivotal time for Bob’s and the entire furniture retail space. I’m thrilled to be joining this great team.”

The furniture retailer also added Adam Kasper to its team as vice president of marketing. He had previously worked for Havas Media as its North American chief media officer, overseeing 300 people across all of Havas’ U.S. offices. To round out the team, Stacey Karagiannis, vice president of eCommerce, will partner with Kasper in the newly combined marketing department. Karagiannis has been with Bob’s for 10 years and is the driving force behind the explosive growth of mybobs.com.

More about Bob’s Discount Furniture: Bob’s Discount Furniture provides a wide variety of quality furnishings – including living room furniture, bedroom furniture, dining room furniture, office furniture and home accents – at everyday low prices. The stores also offer a unique and enjoyable shopping experience featuring cafes in each store with free gourmet coffee, ice cream, cookies and candy. Since 1991, Bob’s has built strong customer loyalty by offering the highest-value home furnishings at the lowest possible prices. With 73 furniture stores located throughout New England, Delaware, Maryland, New Jersey, New York, Pennsylvania, Virginia, Illinois, and Indiana, the Manchester, Conn.-based company has become the 14th-largest U.S. furniture chain and proudly holds an A+ rating from the Better Business Bureau. Bob’s is committed to supporting communities where its stores are located through a variety of charitable giving efforts. Bob’s Discount Furniture Charitable Foundation has anchored the company’s philanthropic work for more than 15 years. In addition, the Bob’s Outreach program was created as a separate entity to help schools and children-related charities. The company donates more than $2.5 million to charities through these programs each year. For more information on Bob’s charitable programs, visit http://www.bobscares.org/.