Therapedic’s Bravura, Innergy 2 Has Strong Showing At Vegas Summer Market
Furniture World News Desk on
8/19/2016
Bedding producer Therapedic headlined at the recent summer market with their new sleep systems. According to Gerry Borreggine, Therapedic’s president and CEO, Bravura, a new specialty line earmarked by features, styling and engaging positioning, clearly established itself with retailers visiting the company’s showroom at World Market Center, B-946.
This collection of specialty sleep systems is inspired by classic rock with the models touting iconic rock album names such as Silk Degrees, and Rubber Soul. Borreggine noted that Bravura’s tag line, “The Sound of Sleep”, further piqued retailers’ interest.
“We, obviously, had some fun with this,” said Borreggine, adding, “And we knew the tag line was effective because lots of retailers came into the showroom asking what the sound of sleep sounded like. I told everyone who asked that it was the quiet of rhythmic breathing to the tune of a peaceful lullaby.”
However, the company supported its marketing with a host of features and benefits. For example, all four models feature copper-infused top layers of either visco foam or latex.
According to Borreggine, studies have shown numerous beneficial properties of copper, including anti-aging, the ability to encourage brain stimulation during sleep, being naturally anti-inflammatory and non-allergenic as well as for having the ability to improve circulation by increasing and promoting circulatory function.
The new sleep systems carry suggested retails that open at $1,499 and migrate to $3,999 and represent
the first release of what will become a three segment brand. A traffic line, and a hybrid line is set to debut at the winter market in Las Vegas this upcoming January.
“But, the product is ready for our licensees to build and show right now,” Borreggine said. The specification books will be sent to the licensees within the next two weeks, he added.
Therapedic also introduced Innergy 2, a collection of two-sided mattresses said to offer double the comfort, support and durability of conventional mattresses.
The company bills Innergy 2 as updated versions of Therapedic’s classic 2-sided program, with the new iterations available in three ranging from 13” to 15”. Featuring and alternating LFK coil unit and a mix of zoned plush foam, comfort foams and high performance gel foams, a queen set carries suggested retails ranging from $799 to $999.
More about Therapedic: Therapedic International is a 58- year-old mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees products under the Therapedic brand label, it is a recognized top ten mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed-products are sold exclusively through Bed Bath & Beyond.