Fashion Bed Group To Showcase New Presto Bed Frame
Furniture World News Desk on
9/27/2017
Fashion Bed Group recently announced that the company’s newest innovation will be showcased at High Point Market. PRESTO is their new bed frame that instantly and effortlessly adapts to virtually any bed size, style or setting. Since making its debut last spring, the groundbreaking design has captivated and amazed audiences from across the marketplace and is now in-stock, ready to ship.
“PRESTO has received a tremendous response from retailers who see it as an ideal frame option for today’s higher-end mattresses, which continue to grow in popularity among consumers,” said Ron Ainsworth, senior vice president of merchandising and procurement for Fashion Bed Group. “You wouldn’t serve a top choice steak on a paper plate. The same rings true for bedding. PRESTO offers a stylish and sturdy frame worthy of supporting today’s most luxurious mattresses.”
Made of tubular steel surrounded by durable styrene (ABS) plastic, PRESTO is designed to provide maximum stability. The frame can support up to 2,000 pounds, while still incorporating lightweight components weighing just 59 pounds total. PRESTO also delivers a premium aesthetic with a sleek, modern silhouette offered in a rich Mahogany or Charcoal finish.
Featuring hinged side rails, the innovative frame can be quickly assembled – with no tools required – and adjusts from Full to Queen to King to Cal King thanks to easily adjustable cross rails. Simply set the pin located underneath each rail to the desired size and voilà, a newly sized bedframe.
PRESTO packs neatly in a four-foot box for easy shipping and is an inventory dream offering four frame sizes in one SKU. The piece is attractively priced to retail at approximately $299.
NEW P-O-P DISPLAY
To help retailers effectively sell the unique features and benefits of PRESTO, FBG has created a point-of-purchase kit that includes tabletop signage and a mini PRESTO rail component that enables associates to easily demonstrate the functionality and allows consumers to experience firsthand how easy the pieces are to handle and adjust.
The new PRESTO and all of Fashion Bed Group’s latest product offerings will be on display in the company’s High Point showroom (Space #H-1141) during October Market. For more information, visit www.fashionbedgroup.com.
More about Fashion Bed Group: Fashion Bed Group (FBG) is a division of globally diversified Leggett & Platt®, Incorporated, and is the premier provider of bedding accessory products to the U.S. retail community. Based in Chicago, IL, FBG is committed to delivering innovative, high-performance products at an exceptional value and offers a complete range of bed frames, bedding support products and sleep accessories, along with an expanding array of casual furniture options. FBG products are available in retail furniture, department and bedding stores nationwide, as well as through online retailers. For additional information, please visit www.fashionbedgroup.com.
More about Leggett & Platt: Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, automobiles, and offices. The 134-year-old company (founded in 1883) is made of 17 business units, 21,000 employee-partners and 130 facilities located in 19 countries. Leggett & Platt is the leading U.S. producer of: a) bedding components; b) automotive seat support and lumbar systems; c) components for home furniture and work furniture; d) adjustable beds; e) carpet cushion; f) high-carbon drawn steel wire; and g) bedding industry machinery. For more information, visit www.leggett.com.