Fashion Bed Group To Expand Digital Presence with Redesigned Website and New Social Channels

Furniture World News Desk on 10/3/2017

Fashion Bed Group recently announced that it is expanding its digital presence. The brand has given its website – www.fashionbedgroup.com – an upgrade and has launched a series of new social channels designed to make brand and product information available to customers wherever and whenever they need it.

“Over the past few years we have been focused on building the Fashion Bed Group brand and portfolio,” said Rob Newcombe, senior vice president of marketing for Fashion Bed Group. “With a strong reputation and foothold at retail, we felt the time was right to switch our focus to elevating our brand in the consumer arena and the growing digital marketplace.”

Redesigned Website
Launched in late July, the redesigned website features enhanced content and a refreshed format that is designed to be more consumer facing and provide a better overall user experience. The new site employs responsive design, which automatically optimizes the viewing experience for any size screen a visitor may be using. The site also enables users to more easily navigate to the content they wish to view and features 360 photography.

Visitors can view the entire FBG portfolio including Beds, Adjustable Bases, Bedding Textiles, Bedding Support, and Bar & Counter Stools. Within each category, users can filter by product type, style, size, material, color and solution, and then click on product images to find individual product details.

“The new format and features are designed to cater to the way today’s consumers research and shop for furniture products. Our goal is to get them to the information they want as quickly and easily as possible,” explained Newcombe. “The enhancements appear to be working. Since we launched the new site, traffic has increased dramatically along with session times, meaning people are spending more time with us during their visits.”

The new site also features background on Fashion Bed Group along with contact information for the company’s Customer Care department. A Dealer Locator tool is in the works and slated to be added to the site in the coming months.

Social Amplification
Online audiences also can learn more about the brand and its products through a series of new Fashion Bed Group social channels. In conjunction with the new website, the company launched dedicated brand pages on Facebook, Pinterest, Instagram and Twitter, and is actively populating these channels with fresh content every week.

“We are excited to tap and unleash the potential of these new channels to help us elevate awareness of our brand and cultivate an online community of brand ambassadors,” said Newcombe. “Already we are seeing a tremendous response. In just one month, our Facebook page has attracted more than 1,000 fans.”

Fashion Bed Group can be found on Facebook (@fashionbedgroup), Pinterest (fashionbedgroup), Instagram (@fashionbedgroup) and Twitter (@fashionbedgroup). For more information, visit www.fashionbedgroup.com.

More about Fashion Bed Group: Fashion Bed Group (FBG) is a division of globally diversified Leggett & Platt®, Incorporated, and is the premier provider of bedding accessory products to the U.S. retail community. Based in Chicago, IL, FBG is committed to delivering innovative, high-performance products at an exceptional value and offers a complete range of bed frames, bedding support products and sleep accessories, along with an expanding array of casual furniture options. FBG products are available in retail furniture, department and bedding stores nationwide, as well as through online retailers. For additional information, please visit www.fashionbedgroup.com.

More about Leggett & Platt: Leggett & Platt (NYSE: LEG) is a diversified manufacturer (and member of the S&P 500) that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, automobiles, and offices. The 134-year-old company (founded in 1883) is made of 17 business units, 21,000 employee-partners and 130 facilities located in 19 countries. Leggett & Platt is the leading U.S. producer of: a) bedding components; b) automotive seat support and lumbar systems; c) components for home furniture and work furniture; d) adjustable beds; e) carpet cushion; f) high-carbon drawn steel wire; and g) bedding industry machinery. For more information, visit www.leggett.com.