The 1st Chair Makes Its Debut at the ABC Kids Show in Las Vegas
Furniture World News Desk on
9/28/2017
The 1st Chair introduces a Farmhouse Mod style for the nursery. The Skylar is anything but “down on the farm.” Seen here in Platinum Thistle the glider is just one of the 1st Chair’s new styles being introduced at ABC Kids Show.
The1st Chair, a newly created brand, reports that it is launching a line of fashion forward gliders and recliners targeted for Millennial Parents. Millennials are embracing their life styles with an individualism that is removed from the “standards” set by their own parents. That individual style shows up in the nursery as they enter into parenting.
“It is the Millennials’ personal style that dictates our new brand of gliders and recliners,” says Konda Berry, Director of Product Strategy and Sales for The 1st Chair. “We are offering styles that express current decorating trends for the home such as Farmhouse Mod, Coastal, Urban, New Classic and Glam. Our extensive fabric collections include not only trendsetting prints, patterns and plains but also a special series of Performance Fabrics that are stain resistant, made in the USA using up-cycled materials.”
The 1st Chair gliders and recliners are USA manufactured in Mississippi. “Since quality and fashion go hand and hand with Millennials, we chose to manufacture our products in a facility that promotes craftsmanship and maintains a high level of engineering expertise to insure The 1st Chair becomes the benchmark in the nursery seating,” states Berry.
The 1st Chair sales offices are located in New Jersey alongside their affiliate company Heritage Baby Products. Venkat Chinni, CEO of both HBP and The 1st Chair adds, “The birth of this brand is in direct response to requests we received from our partners in the nursery furniture business. We are excited the retail community is supporting this venture with such enthusiasm.”