Chicago Luxury Beds Partners with Vispring to Launch Exclusive Concept Shop-Within-a-Shop
Furniture World News Desk on
10/4/2017
Chicago Luxury Beds reports that it is launching a Vispring concept store within its River North location, complete with an exclusive mattress model made specifically for the retailer.
The newly redesigned venue will feature a Vispring store-within-a-store on the north side of the showroom, expanding the brand’s presence within the space and providing additional context and an elevated experience for designers and homeowners alike. Visitors will be immersed in a uniquely luxurious Vispring environment that includes a design and planning area for custom bed creations.
Highlighted in the store will be the brand-new LaSalle model, named after one of Chicago’s major boulevards. Vispring sleep systems set the bar for quality and craftsmanship in the mattress space and are made from the finest materials available. The LaSalle model will uphold this standard with a specialty mix of materials including horsehair, cotton and wool and a unique spring count selected for the optimal balance of pressure relief and support.
“Chicago Luxury Beds is a long-standing retailer with an incredible reputation for quality and service, and we are thrilled to be expanding our relationship with the company,” said Magali Castillo, global marketing director of Vispring. “The LaSalle mattress is the perfect addition to our line of high-quality, custom-built beds.”
With the upgraded space, Chicago Luxury Beds will become the U.S. flagship store for the world-renowned bed manufacturer, a new level of status among Vispring retailers in America.
“We pride ourselves on offering our clients the best sleep systems on the market and have proudly carried Vispring beds for the past nine years,” said Mary Pat Wallace, founder of Chicago Luxury Beds. “It’s an honor to deepen our relationship with the prestigious brand, and we’re pleased to offer the LaSalle model exclusively through our locations.”
To commemorate the launch of the Vispring concept store and introduce the LaSalle mattress, Chicago Luxury Beds is hosting a celebratory soiree on Thursday, Oct. 19, 2017 from 5 – 8 p.m. at its River North location, 440 N. Wells Street. To RSVP, contact
henry@chicagoluxurybeds.com.
More about Chicago Luxury Beds: With bespoke collections from Vispring and Hästens along with luxurious selections from The Pillow Bar, Sferra and seven additional premier brands, Chicago Luxury Beds offers the highest quality sleep products available. The company's promise of providing life-changing sleep is supported by its expertise, superior product, commitment to customer education, and an ability to tailor solutions to meet each client's unique needs. For more information, visit www.chicagoluxurybeds.com.