Badgley Mischka Home Names International Sales Force

Furniture World News Desk on 10/11/2017

The Badgley Mischka Home Collection Expands to over 200 SKUs for their 2nd Fall High Point Market.

Home furnishings resource Badgley Mischka Home recently named 28 representatives to cover North American and international sales.

Sales representation includes national coverage across the United States. Eastern and western Canada are additionally represented, along with Russia and Eastern Europe. Two representatives are named to manage sales in the hospitality design sector.

A full listing of the trading areas and representatives is available at BadgleyMischkaHome.com.

Designers Mark Badgley and James Mischka, known as Badgley Mischka in fashion categories, entered the furnishings segment with the April launch of Badgley Mischka Home.

At this month’s High Point Market, the furniture and accent collections will expand to over 200 SKUs, including dining, living and bedroom furniture, as well as accent and occasional items, upholstered seating and decorative accessories.

“With the growing connection between fashion and home decor among consumers, Badgley Mischka Home was an obvious next step for the designers,” says Jonathan Bass, CEO, Badgley Mischka Home. “Their strong brand recognition combined with a genuine passion that Mark and James have for furnishings is a home run, and we’re eager to expand our product distribution channels through a strong global rep force.”

More about Badgley Mischka: Over the past three decades, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka brand includes multiple product categories such as Eveningwear, Day Dresses, Sportswear, Outerwear, Bridal, Swimwear, Footwear, Handbags, Eyewear, Timepieces and Jewelry. The timeless designs of Mark Badgley and James Mischka appeal to a range of fashionable women, including Madonna, Jennifer Lopez, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Helen Mirren, Taylor Swift, Sarah Jessica Parker and Carrie Underwood. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harrods and Harvey Nichols in addition to the Badgley Mischka flagship boutique in Beverly Hills.