Jerome’s Furniture Opens Two More Dream Shops, Planning More Throughout Southern California

Furniture World News Desk on 12/18/2017

Jerome’s Furniture recently announced the opening of two additional Dream Shop stores in Mission Valley and Solana Beach.

The company plans to launch several more throughout Southern California.

“The first stand-alone Dream Shop location we opened in Downtown San Diego this past summer has exceeded all expectations, so we’re looking to expand the concept throughout Los Angeles, Orange, Riverside and San Bernardino Counties in addition to San Diego,” said Brian Woods, CEO of Jerome’s Furniture. “We see significant opportunity to fulfill a genuine consumer need to provide top-tier mattresses at our every day low ‘Jerry’s Prices.’”

Jerome’s Furniture has quietly been a dominant player in the market for decades, and currently sells a third of all mattress sold in San Diego, according to internal research. As nationwide retailers consolidate, the company sees a significant opportunity to offer a better customer experience and more value.

“Team members at our Dream Shop locations go through a rigorous training process before being allowed to interact with customers,” said Jim Navarra, Executive Vice President of Jerome’s Furniture. “These Certified Bedding Specialists have to pass a challenging test and prove to us that they've got what it takes to help customers choose the right mattress. We’re excited to bring this experience to even more locations throughout Southern California.”

More about Jerome’s Furniture: Founded in 1954, Jerome’s Furniture is a third-generation family business, headquartered in San Diego, CA, with 13 home furnishings retail locations and one stand-alone mattress retail location. Regarded fondly by generations of families, Jerome’s is known as the best furniture retailer for everyday value (“Jerry’s Price”) and a wide selection of products. Recognized with numerous awards and a Top 50 retailer, customers know they can count on Jerome’s. Jerome’s offers complimentary design services, furniture removal services and augmented reality software to help customers achieve their optimal look. For more information, visit www.jeromes.com.