Southerland Unveils ‘Evolution Collection’ of Hybrid Mattress at Las Vegas Market

Furniture World News Desk on 1/28/2018

Evolution Line features a range of ultra-premium materials and technologies curated for a supportive, comfortable sleep.

Independent mattress manufacturer Southerland will unveil its Evolution Collection at the Winter Las Vegas Market Jan. 28 – Feb. 1. The next generation hybrid line features a range of ultra-premium materials and technologies curated for a supportive, comfortable sleep.

The five model Evolution designs include a multi-zoned 1,130 wrapped coil system, gel, phase change cover applications and latex and memory foams infused with copper ions for its health benefits. Dressed in an elegant black hue and highlighted with lavender accents, the beds feature luxurious, deep quilting, and are designed to stand out on retail floors. The quilted hybrid design gives the new collection a distinct look separating it from the hybrid pack by incorporating deep stitching atypical of many hybrid designs in the marketplace.

“Evolution features nearly every type of technology available in the bedding category today,” said Bryan Smith, president and CEO of Southerland. “This collection offers a fresh, updated take for the hybrid category of sleep. The purple accents definitely provide a much-needed pop of color to retail bedding departments, and the unique quilted hybrid is an appealing look and feel for consumers. We’ve created a fresh looking, new product focus with Evolution.”

Priced to retail from $1,799 to $2,999 in queen, the five-model Evolution line will be unveiled in Southerland’s newly expanded Las Vegas Market showroom, B-965 in the World Market Center.

More about Southerland: Southerland has been making quality mattresses in the U.S. since 1893. Using only best-in-class materials and components, Southerland currently sells its line of mattresses and adjustable bases throughout 43 states. By implementing its stringent quality assurance program, Southerland manufactures mattresses that are backed by the company’s “making it right” philosophy that stands behind every product delivered. Each of its products is delivered to retailers via its wholly-owned transportation company. The company’s six production and distribution facilities are located in Nashville, Tenn., Cleveland, Phoenix and Oklahoma City total more than 400,000 square feet.