SSA Reports Showroom Growth Rate Over Previous Winter Market

Furniture World News Desk on 2/21/2018

The SSA recently announced a successful Las Vegas market at their showroom with a total of 501 scanned "Buyer Badge Groups" according to Executive Director Tambra Jones. "That is a 9% increase for our SSA showroom over the last winter market when we had 458 total buyer groups in the showroom," said Jones. To be clear that 500 is not the total overall number of buyers because the SSA tries to scan only one badge per group of buyers coming in from the same retail location. Jones also pointed out that traffic was spread out over four days, and "we even had some new buyers come through on the last day and one placed an order with an exhibitor who was still there in his space at the end of the market."

The SSA also scanned 157 non-buyers at the showroom entrance. "These folks are manufacturers, a variety of suppliers, reps., international marketers, web specialists, media people and industry guests who play a vital role networking with our members," says Dale Read, President of the SSA. "More than just buying goes on in the showroom. Potential partnerships, alliances, and business-to-business negotiations go on in our showroom. We have played a key role connecting people with new sales opportunities, new licensing agreements, private labeling opportunities, new employees, new sources of supply and new product ideas," states Read.

Danican, who focused on their whole new private label container program, shared that, "We were very pleased with the amount of new qualified business relationships we were able to start at the Winter 2018 LVM due to showing in the well-attended Specialty Sleep Association showroom. As always, the support and camaraderie from SSA staff and member vendors helped make showing at LVM a successful week for the Danican team," stated Jonathan Weingarten .

Discussing the diversity of buyers they spoke with Suzanne Diamond of The Futon Shop/TFS Mattresses who tells the SSA , "It was a very busy and active show. We had great traffic and connected with many buyers both e-commerce and brick-and-mortar."

First time exhibitor Brian Phillips of Swiss Bliss Mattress stated, "The Specialty Sleep Association was the perfect venue to make our nationwide debut. We were amazed by both the quantity and the quality of the buyer traffic. Each vendor/supplier within the space provided assistance, advice and referrals to the other vendors during the show. Swiss Bliss Mattress is thrilled to be part of the 'Specialty Sleep Family'."

Returning veteran Butch Craig of Sleep & Beyond warmly expressed his thanks to the SSA, "…for making each Vegas Market a joy to be associated with the Specialty Sleep Association (SSA). Vegas 2018 Winter Market was Sleep & Beyond's 6th year (12th show) with great friends and showroom neighbors. The result was the best Vegas Winter Market ever!" Craig opines, "Sleep & Beyond can testify that 80% of success is showing up and the 20% is follow up, patience and persistence work. Keep in mind that when you are absent at the shows your absence is noticed."

More about the SSA: For more information on the Specialty Sleep Association (SSA) Showroom C-1565, membership, or on BEDFAX.org, contact Tambra Jones , SSA Executive Director at: ssadirector2013@gmail.com or visit www.sleepinformation.org.