Eclipse International Targets Affordable Luxury With 3 Complete Collections
Furniture World News Desk on
3/15/2018
Eclipse International recently announced that it is creating a growing selection of more than 10 luxury mattresses designed to sell at affordable, competitive prices. The company has broadened the number of its collections designed with luxurious materials and stylish covers created to stand out on retail showroom floors and retail under the $3,500 mark.
Using quality materials like Pima cotton, Talalay Latex, organic wool and cover fabrics with a rich hand, Eclipse has developed mattresses that feature many of the same components that higher priced lines offer for a dramatically lower price.
“Today’s consumers are craving upscale, luxury products in all categories, but an elegant night’s sleep in a premium-designed mattress is the pinnacle of opulence. In an industry where high-end beds can retail for $50,000 or more, many lines are beyond the reach of the majority of consumers,” said Stuart Carlitz, chief executive officer of Eclipse International. “There’s no need to spend that much on a mattress. We use the exact same materials found in the uber-priced brands and offer a much more palatable price. Everyone deserves to sleep in luxury.”
By pooling its buying power with its extensive licensing network of factories, Eclipse is able to secure competitive pricing on the high-end components. Also, all of the company’s designs are created inhouse, which also takes additional cost out of the product.
With designs ranging from its European-style Velika – The Great Bed to the three-bed Chittenden & Eastman line to the growing Van Vorst Mattress selection, Eclipse’s premium offerings provide retailers an expanse of products to develop a powerful luxury bedding presentation. The luxury collections, ranging in retail from $1,000 to $3,500, are part of the national product line that Eclipse began building last year.
“Through our creative design innovation, we’ve made luxury sleep attainable,” Carlitz said. “While other bedding manufacturers are passing along price increases, we’ve made a commitment to offer well-designed, lavish mattresses with extremely sharp pricing.”
More about Eclipse International: North Brunswick, N.J.-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under five brands – Eclipse, Eastman House, Van Vorst, Ernest Hemingway and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 60 licensees, 16 in the U.S., two in Canada and 42 overseas servicing 65 countries or provinces. For additional information, visit www.EclipseMattress.com.