Weekly Bedding Sales Tip #11 - King versus Queen-Room Requirements
Furniture World Magazine
By Gordon Hecht
By Gordon Hecht & Denny Bradford, Ashley Sleep
A comment heard often from shoppers is “I would really like to get a King Size Mattress, but my room is too small!” For the ultimate in comfort, roominess, and motion isolation, nothing beats a king size mattress set. Shoppers looking to replace a bedroom suite have an excellent opportunity to upgrade to a King Set as they are planning to replace their headboard.
However, some rooms are too small to accommodate a King Bed. But when you do the math, most master bedrooms can fit the larger size.
Queen Beds are 60 inches (5 feet) wide. Add a night stand on each side at 24”, or 2 feet and you need about 9 feet of wall space. King Beds are 72-78 inches wide, 6 or 6 ½ feet. Add the same 2 night stands and you need about 10 ½ feet of wall space.
That’s great-if your shopper only wants a bed and a couple of nightstands in their room! Be sure that you allow some space for a dresser or chest AND room to open the drawers!
If the room dimensions are “just” big enough to hold a King Bed and Bedroom set, and your shoppers can’t decide-you may want to point out this: Most people spend 20 minutes awake in their bedroom in the morning getting dressed and ready for the day and 20 more minutes at night getting undressed and ready for sleep. However, most people expect to spend 7 or 8 hours in their bedroom getting a restorative night’s sleep. That’s 40 minutes compared to 8 hours. The choice is simple!
Next week - Kids’ Beds-the worthwhile investment.
This series is written by Gordon Hecht and Denny Bradford, Ashley Sleep Directors of Sales. To comment or ask a question on any of the bedding tips in this series, contact Gordon Hecht at email@example.com.
Gordon Hecht is a 35+ year veteran of the Furniture Business, starting as a delivery helper in Las Vegas, NV. He has served as a Regional Manager and Director of Training for a large Midwestern chain. Currently with Ashley Sleep division of Ashley Furniture Industries, Gordon travels the East, Midwest, and Canada training retail sales teams on selling bedding and works with store owners to maximize sales. Gordon resides in Columbus, OH with his wife, and has one adult son.
Denny Bradford started in the bedding business as a store manager for a Texas based waterbed dealer. His 18 years of sales and management experience includes directing a seven-store bedding chain and serving as Bedding Director for a Dallas based retailer. Denny covers the Western US and Canada for Ashley Sleep. He resides outside of Dallas, TX with his wife and son.
Gordon Hecht is a Growth and Development Manager for National Bedding Company’s America’s Mattress stores, nearly 400 locally owned and operated bedding stores across the country selling Serta-branded and America’s Mattress-branded mattresses. He started his 30+ years experience in the Home Furnishings industry in Las Vegas, NV as a delivery helper and driver.
He has been recognized for outstanding sales and management achievement with several organizations including Ashley Furniture HomeStores, Drexel-Heritage, RB Furniture, Reliable Stores, and Sofa Express. He has served as Store Manager, Multi-unit manager and National Director of Sales. With his first-hand knowledge of our industry’s front line, Gordon has devoted his career to guiding others to exceed their goals.
Joining National Bedding Company in 2014, as part of the Serta Retail Concepts Group, his goal is to grow America’s Mattress stores into one of the fastest growing bedding retailers in the country.
Co-author of the “Better Bedding Selling Tips” featured on Furniture World Online, Gordon has been a frequent contributor to company newsletters, and contributing writer for industry magazines.
Read other articles by Gordon Hecht