International Market Centers (IMC) recently announced a new branding campaign for Las Vegas Market with the tagline “Discover the Extraordinary” unveiled in an advertising campaign this month and at the upcoming winter event, January 22-26, 2017. Since its launch more than 11 years ago, Las Vegas Market has become a destination for the home furnishings industry. What started as a traditional furniture market has grown to become the most comprehensive market in the United States and the largest furniture, home décor and gift market in the West.
The new Las Vegas Market campaign evokes energy and sophistication, with the tagline “Discover the Extraordinary” and invites guests to leave behind the expected, to discover the extraordinary in the unique and unmistakable destination that is Las Vegas; because no matter what buyers are looking for, they are sure to discover something wonderful here. The campaign features a series of vignettes that showcase an array of furniture, gift and home décor in the most unexpected of places, a visual metaphor for Las Vegas Market and the city it calls home. For more information on the campaign, visit: http://www.lasvegasmarket.com/new-look-lvmkt
“This campaign truly takes Las Vegas Market to the next level,” said Karen Olson, Senior Vice President of Marketing for IMC. “Having achieved a high level of awareness for our market, the time is right for a sophisticated, mature new look that reflects our evolution. I’m incredibly proud of this campaign: it speaks to where we are today and sets the stage for the next phase of our growth.”
With the evolution of Las Vegas Market as a comprehensive resource for the industry comes additional features to bring more insights and information to attendees via a newly created DesignOnLVMKT
web site feature. This new feature is a useful reference tool to stay abreast of industry happenings and learn from designers, thought leaders and up-and-comers.
“DesignOn LVMKT is a resource for current industry insights and trends that will come to fruition at the Las Vegas Market through product and programming opportunities,” said Olson.
Las Vegas Winter Market runs from January 22-26, 2017. For more information, visit www.lasvegasmarket.com
More about Las Vegas Market and International Market Centers, L.P.:
Las Vegas Market is the most comprehensive furniture, home décor and gift market in the United States, presenting a unique cross-section of 3,700+ resources in an unrivaled market destination. With two markets each year, retailers and designers can shop a broad assortment of product from thousands of manufacturers of furniture, mattress, lighting, decorative accessories, floor coverings, home textiles, tabletop, general gift and more — delivering the most complete, cross-category wholesale tradeshow for the furniture, home décor and gift industries in the United States.
For more information, visit www.lasvegasmarket.com
Las Vegas Market is produced by International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 12.1 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit http://imcenters.com/
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