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DORMEO N.A. Names Industry Veteran Scott Denton As North American President

Furniture World News


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As a result of continuing aggressive growth in Canada and re-organization initiatives in the USA, DORMEO N.A. recently announced that it has appointed Scott Denton as their new President.

Denton brings over 20 years of bedding industry experience and leadership skills, to DORMEO. He spent the beginning of his career at Sealy before joining the King Koil bedding company. Most recently, Denton joined Sinomax-USA, majority owner of DORMEO, as the Senior Vice President of Sales. Denton will report to Frank Chen, CEO of Sinomax-USA, who is pleased that Denton, with his extensive industry experience, has agreed to expand his role to include responsibilities as President of DORMEO.

“Scott is a leader in the bedding industry, with a proven track record in re-organizing and creating efficiencies and structure within manufacturing and sales; establishing a high level of service, product quality, growth and overall profitability,” said Frank Chen, “Scott brings not only years of experience to DORMEO but a clear understanding and knowledge of the industry to drive and implement best practices and alignment with Sinomax-USA resources and relationships to take DORMEO N.A. to the next level.”

"We appreciate the support and collaboration of leading retailers.  We are extremely excited to team with them,” said Scott Denton, “Together we will reinvent and leverage our innovative technology to expand choices and value for the North American consumer."  

DORMEO is reinventing sleep with breakthrough technology that delivers a cooler sleep surface and more comfort with patented, body-zoned construction and Octaspring Technology. Individual all-foam springs work together to form the core of the mattress to create cradling support for the body, with a cooling airflow spread throughout. Enjoy amazing support and comfort with the perfect amount of resistance for ease of movement and your best night's sleep!


More about DORMEO: For more than 10 years, DORMEO has been a leading mattress brand in Europe and Asia. Making its North American debut in 2012, the company introduced its patented Octaspring in the U.S. Market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution centers in Plano, Texas and Winchester, Virginia, DORMEO is part of the Sinomax-USA Group, a world-class designer, manufacturer and marketer of soft-home bedding, including memory foam sleep products and the Studio Moderna Group, a leading European multi-channel direct marketing company.

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