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D’berg Ashley Home Stores Names Protect-A-Bed “Most Valued Partner”

Furniture World Magazine

Furniture Industry News Update -


Pictured from left: Barry Dimaio, Brooke Adams, Kyle Borreggine, Keith Burrell

Protect-A-Bed recently announced that D’berg Ashley HomeStores presented Protect-A-Bed with the “Most Valued Partner” award. Sales Manager, Kyle Borreggine accepted the award on behalf of the company.

"Protect-A-Bed has been a valued partner of the D’berg Ashley HomeStores for years,” commented D’berg President and CEO, Barry Dimaio. “We have built our business on quality craftsmanship and exceptional customer service. Protect-A-Bed's product and service continuously aids us in fulfilling that promise to our guests. Kyle and the Protect-A-Bed team have been vital in training our stores about the importance of mattress protection, resulting in an energized team who is continuously promoting the Protect-A-Bed products to our guests."

Borreggine, who has been working with D’berg Ashley HomeStores for 3 years, credits this success to his team and partners. “I am extremely happy to accept this award. It’s the result of a great team.” He added, “At Protect-A-Bed, I can count on a quality product, top-notch trainers and excellent customer service. The D’berg Ashley HomeStores are a great example of just what a talented team can do if they take advantage of the tools and training Protect-A-Bed offers.”

Under the leadership of President, John Rachid, Protect-A-Bed is focused on building partnerships with retailers and helping them put the customer at the center through a fully supported sales and support program. The company recently launched “Grow the Retail Basket”, a campaign designed to amplify retailer performance by lifting top-of-bed accessory attachment through programmatic support in six key areas: Marketing, Product, Display, Training, Service and Trust.

“This award underlines the importance of our relationship with our retailers,” says James Bell, CEO of Protect-A-Bed. “I’ve very excited about our new campaign, and the possibilities 2017 holds.”



More about Protect-A-Bed: Protect-A-Bed offers consumers a complete line of protective bedding products because “Every Mattress Needs Protection”. With more than 30 years of experience in bedding protection product development, over 1,800 skus in 40 categories, and a presence in 48 countries, Protect-A-Bed is recognized as a worldwide leader in mattress protection innovation.

Protect-A-Bed is based in the Chicagoland area. For more information, visit www.protectabed.com.

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