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Reverie Receives “Women’s Choice Award” For 6th Consecutive Year

Furniture World News


Adjustable base manufacturer, Reverie, reports that it has been honored with the Women’s Choice Award® for the sixth consecutive year, based on recommendations from its female customers. A survey conducted by WomenCertified, a leading advocacy group for female consumers, revealed top scores for Reverie in several areas, including the overall shopping experience, where 98 percent of female consumers reported that they would highly recommend Reverie to friends and family.

Reverie’s adjustable foundations have received accolades from WomenCertified since 2012, but this is the first time the company’s mattresses have also been honored.

“We are ecstatic to receive the Women’s Choice Award for the sixth year in a row, and the fact that our mattresses have joined the Reverie adjustable bases makes this year’s honor that much sweeter,” said Martin Rawls-Meehan, president and CEO. “Designed as a sleep system, the adjustable foundations and mattresses work in tandem to deliver consumers the best sleep possible. To be recognized as a brand that women revere and trust is powerful, and to win the award six years in a row offers our retail partners a strong selling advantage.”

WomenCertified has set the standard for helping women make smarter choices by conducting national customer surveys to collectively identify brands most recommended and trusted by women – from household to healthcare, automotive and travel products. According to WomenCertified, women make 85 percent of all consumer purchases, making them the most important consumer segment. Research proves that when businesses met the needs of women, they exceeded those of men.

According to WomenCertified, Reverie received excellent survey scores, including the vast majority of customers rating the experience and overall quality of Reverie as “extremely satisfied”.

“The Women’s Choice Award’s mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women,” said Delia Passi, CEO and founder. “Making it easy to buy with confidence. By carrying the Women’s Choice Award seal, brands like Reverie signify their commitment to empower women to make smart buying choices.”

Women have remarkable spending power and that power continues to grow. They currently control the majority of purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases, as well as everyday purchases, according to a Nielson Report.

More about Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Bloomfield Hills, Mich., while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry. For more information, visit www.Reverie.com.

More about Women’s Choice Award: WomenCertified® is a marketing research firm, home to the Women’s Choice Award, the only award that identifies brands that women recommend and serves as a competitive differentiator for businesses. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women versus men. To learn more, visit www.WomensChoiceAward.com.

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