Barbour Spangle Design, an award-winning interior design firm based in High Point recently unveiled their newly updated website. For years, the company’s website followed the standard practice of highlighting their work through case studies and client feedback.
“Visuals became our communication medium,” Barbour explains. “Regardless of the category of business, using images as a means of telling our story resonates with our clients.” Indeed, with the rise of image-driven social media coupled with intense interest in the “reveal” side of design, captivating photography allowed the firm to convey their vision and technical proficiency, but more importantly, to have viewers fully engage with the projects on intellectual, emotional and aspirational levels. The accompanying project descriptions are written in story form which flows much like an editorial spread in a high-end magazine.
The site’s architecture reinforces the four main categories in which Barbour Spangle Design specializes. The home page is broken into those four entry points so clients immediately and intuitively know where to go. Each category’s content is updated quarterly to highlight their most recent projects and the company’s blog, Interior Monologue, provides ongoing design inspiration and product recommendations.
“We are gratified by the rave reviews we’ve already received from clients,” noted Barbour. “The whole exercise in revamping a website is to identify and implement those elements that elevate the experience for our visitors.” The proof that the company has piqued their clients’ and others’ interest is in the data —a noticeable jump in traffic and inquiries since the website’s relaunch. Barbour explains, “Putting our web visitors’ and our clients’ experience first was our intention. More confirmed projects and more opportunities for business are the results.”
More about Barbour Spangle Design: Founded by Christi Barbour and Christi Spangle in 2000, Barbour Spangle Design believes in offering broader solutions for clients, a bigger playground for creativity and innovation, and productive collaboration. The firm specializes in luxury residential, showroom, commercial, healthcare and educational design, applying best ideas and solutions from each to any project. From materials to technology to aesthetic trends, they offer clients a universe of design possibilities to create spaces that genuinely work for, excite and inspire their users. Barbour Spangle Design can be found online at barbourspangle.com.
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