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Classic Brands To Offer Easy-To-Ship, Upholstered KD Foundation At High Point Market

Furniture World News


Expanding on the growing bed-in-the-box segment of its business, mattress manufacturer Classic Brands reports that it will offer retailers an easily shippable, easy to assemble knock-down bedding. The upholstered foundation, priced to retail at $199, will be featured in the company’s showroom during the Spring High Point Market, April 22-26.

Engineered with four upholstered side rails that connect with a unique locking mechanism, a center rail and a slatted crossbar system that easily rolls out, the foundation will give both brick-and-mortar and e-commerce retailers a seamless solution to sell alongside boxed mattresses. The foundation can be shipped via common carrier in one compact box.

“A perfect match for our bed-in-the-box lineup, this foundation offers convenience at an incredible price,” said Michael Zippelli, president and CEO of Classic Brands. “Designed and engineered as a solution for the growing e-commerce segment of the industry, this simple, yet sturdy foundation offers retailers the perfect companion to their bedding programs. Our knock-down foundation is a natural progression for the category, and we expect to see significant growth in this area.”

Classic Brands remains at the forefront of innovation in the exploding bed-in-a-box business. Earlier this year, the company introduced a power foundation including comfort features like dual-power massage, zero-gravity and head-up positioning that could be shipped via common carrier. The base retails at $699 and has become one of the company’s top-selling items. The new knock-down foundation helps round out the company’s stable of products in the segment.

The foundation, along with the other Classic Brands product line, will be featured in the company’s High Point Market showroom at 407 Plaza Suites.

More about Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.

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