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American Life’s Urban Elevation Group Offers Serene Rustic Luxe

Furniture World Magazine

Furniture Industry News Update -



Pictured Above: The resawn Maple table has a planked top with exposed bolts with waxed and luxurious hand. The legs are wrapped in aluminum. The Urban Elevation Three-Drawer Chest and Aluminum-Wrapped Mirror features the accent white finish.

Hooker Furniture reported that it will bring the rustic luxe style of the Urban Elevation collection to High Point Market. The compay says it is designed to  appeal to sophisticated professionals who want to capture the serenity of hometown charm and tranquil atmospheres, even in big city settings.

In a smaller-scale approach, Urban Elevation furniture pieces are crafted of resawn Maple, waxed and luxurious to the hand, along with waxed aluminum, small nails and solid maple hardware and exposed bolts. Soft, aluminum-wrapped legs distinguish the dining table, along with metal accents on other pieces.

“One of the key words in this collection is intentional,” said Cindy Hall, vice president of merchandising for Hooker, of the details ranging from hand-crafted finishes to deconstructed elements and planking that give an authentic wood story.

Adding to the serene, light color palette is a white plaster accent finish on several pieces including a chest, host chair and entertainment center, providing a cool contrast with the maple finish. Solid maple hardware with exposed rustic bolts on each end punctuates the look.

More about Hooker Furniture: Hooker Furniture Corporation (NASDAQ:HOFT-GS) is ranked as one of the top five sources for the U.S. furniture market. An importer of residential wood and metal furniture and a manufacturer and importer of upholstered furniture in the upper-medium price points, Hooker Furniture was founded in 1924 and is based in Martinsville, Va. Divisions include Hickory, N.C.-based upscale leather upholstery manufacturer Bradington-Young and Bedford, Va.-based custom upholstery maker Sam Moore. The Home Meridian division brands include Pulaski Furniture, Samuel Lawrence Furniture, Prime Resources, Sourcing Solutions Group, Right 2 Home and Samuel Lawrence Hospitality. Hooker Furniture Corporation’s corporate offices and upholstery manufacturing facilities are located in Virginia and North Carolina, with showrooms in High Point, N.C. and Ho Chi Minh City, Vietnam. The company operates eight distribution centers in North Carolina, Virginia, California and Vietnam. For more information, visit hookerfurniture.com.

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