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American Drew Introduces AD Modern Brand At High Point Market

Furniture World Magazine

Furniture Industry News Update -

AD Modern, an authentic and thought-provoking furniture brand under the American Drew umbrella, is introducing a globally inspired and unconventional whole home collection at High Point Market this spring.

“As the retail furniture industry becomes increasingly homogenous, we’re committed to looking outside of the industry for contemporary inspiration that has timeless appeal,” said Drew Sweeney, vice president of sales and marketing for La-Z-Boy Casegoods. “The latest collection from AD Modern showcases an unusual combination of eccentric statement pieces, each with their own rich and distinct story.”

AD Modern launched at High Point Market last spring. The contemporary collection supplies functional, timeless pieces, while highlighting the genuine natural beauty of the materials with which they are made.

Synergy, motivated by eclectic materials that seem unlikely to stand on their own, combines unique shapes and textures to create a beautiful and functional combination for contemporary and traditional homes. The collection features bold lines, honoring the materials and letting each artful piece speak for itself.

“By fusing unexpected materials, we created a melting pot for individual pieces to work together and form a stunning unit,” said Sweeney. “The designs in Synergy have their own personality; each tells a story and brings an unexpected perspective to the collection at High Point Market.”

Featuring American black walnut, Synergy reflects the distinctiveness and history in a piece of wood by incorporating character grade ambrosia maple; this wood is particularly admired across artisan industries for its unique character marks from ambrosia beetle wormholes. Through a combination of dyed and stained phases, authentic finishing techniques reveal the natural beauty of the wood. Crafted at room temperature, cold rolled steel prevents rust, provides strength and gives the steel a smoother, raw finish. Additionally, Synergy incorporates marble tabletops and metallic accents to balance the collection’s industrial components.

Aside from having impressive structural materials, each piece can stand alone or mix within an eclectic group. Upholstered chairs, benches and headboards allow contrasting materials to naturally flow, giving Synergy a memorable and unconventional ambiance. With a perfect combination of versatile neutrals, beautiful textures and unbeatable performance, the collection's options featuring Sunbrella® fabric are easy to clean and withstand UV damage, mold and mildew.

This spring, American Drew will also showcase its classic, inspired design including traditional and contemporary whole home collections.

American Drew will be showcased in C926 on the ninth floor of the International Home Furnishings Center, in the 75,000-square-foot showroom comprised of American Drew, Kincaid Furniture and Hammary.
About American Drew

American Drew is a La-Z-Boy Incorporated company. Founded in 1927, American Drew is a leading manufacturer of medium to upper-medium priced bedroom, dining room and occasional furniture. American Drew’s product collections cover a broad variety of style categories including traditional, transitional and contemporary. The company’s headquarters are located in Hudson, North Carolina and its products are distributed through thousands of independently owned retailers throughout the United States and Canada and around the world. Additional information is available at www.americandrew.com.

About La-Z-Boy Casegoods: The La-Z-Boy Casegoods Group includes some of the most recognizable names in manufacturing and marketing wood furniture and upholstery collections, including American Drew, Hammary and Kincaid Furniture Company. Meeting exceptional standards in quality, the La-Z-Boy Casegoods family of brands provides innovative and beautiful furniture solutions with a variety of styles for bedrooms, living rooms, dining rooms, family rooms and other places where families gather. La-Z-Boy Casegoods brands are available at retailers across the country. For more information, visit La-Z-Boy/About/Brands.

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