Klaussner Launches Updated, Responsive MicroD Website

Furniture World News Desk on 4/23/2017

Klaussner Home Furnishings reported that it has taken mobility and omnichannel to the next level with an updated, responsive website, www.klaussner.com just in time for High Point Spring Market.

Klaussner made the upgrade from MicroD’s previous ePiphany platform to the enhanced OmniVue platform after years of using the technology provider’s solution. What inspired the transition? Consumer demand for responsive design.

Packed with features that improve the customer experience, the updated site serves the search engines as well as the growing home furnishings customer base that looks for their products online.

“We have taken a new approach to our website and simplified everything for the end user,” said Bryan Myers, Marketing Director for Klaussner Home Furnishings. “Our new responsive site more closely mirrors our printed catalogs making it easy for users to find products and information to make an informed purchasing decision.”

Omnichannel is focused on connecting the dots across every channel from print marketing and Market showrooms to digital catalogs and responsive websites. With the launch of a new design, Klaussner is focused on improving every angle of the customer journey no matter where the search begins. From search engine discovery to a seamless digital product catalog, the team at Klaussner is opening all the channels for consumers to find and purchase their home furnishings products. Erika Bebow, Enterprise Account Manager at MicroD, has been a witness to the transformations in Klaussner’s growth over the years. "It is always a pleasure working with the Klaussner team and we are honored to be their technology solutions provider,” says Bebow. “Klaussner understands and is committed to making their vast product assortment easy to navigate for both the retailer and end consumer.”

The new and improved www.klaussner.com is not only for the Generation X desktop shoppers. Because more than three-quarters of home furnishings shoppers research products online before making a purchase decision, having a responsive website was the tipping point for Klaussner.

“We have seen an increase in mobile and tablet users on our website over the past couple of years and now having a responsive web design allows our users to seamlessly browse our website with the device of their choice,” said Myers.

MicroD’s patented OmniVue platform empowers the innovative team at Klaussner with the tools to improve the complete user experience. “Their commitment to improving customer engagement and utilizing MicroD’s OmniVue platform to the fullest extent resulted in a better user experience and alignment of their print and digital catalogs,” says MicroD’s Bebow. With completely rejuvenated Item Information pages, the digital representation of the high-quality furniture products mirrors the same clean, engaging style of the print catalogs.

“We have seen an incredible amount of users on our website draping upholstery items in the fabric or leather of their choice. The new website allows for that and so much more. We are happy to again partner with MicroD to deliver an even better user experience,“ said Bryan Myers.

About Klaussner Home Furnishings: Headquartered in Asheboro, N.C., Klaussner Home Furnishings has grown to become one of the largest furniture companies in America with showrooms in High Point, Las Vegas and Chicago. As the leading solutions provider for the home furnishings industry, Klaussner’s breadth of product is unrivaled and its service is unparalleled with guaranteed delivery of its domestic products in 21 days or less. Its comprehensive selection and divisions include: Domestic Upholstery, Imported Upholstery, Domestic Motion, Case Goods, Enso Sleep Systems, Comfort Design and Klaussner Outdoor.

About MicroD: MicroD is a technology partner in the home furnishings industry who has led the way with innovating online product presentation, website, eCommerce and EDI solutions for manufacturers and retailers. MicroD focuses on the customer journey by tying the entire experience together with consistent data and seamless connections using an Omnichannel approach that increases the customer experience. With four core offerings: eCommerce, website platform; product catalog data; interactive product visualization; 3D solutions; and electronic data interchange (EDI) solutions, MicroD highlights a smarter and faster way to generate traffic and increase sales. For more information, visit www.MicroDinc.com.