Universal Furniture Partners With Country Living Magazine

Furniture World News Desk on 6/27/2017

Universal Furniture recently announced that it is partnering with Country Living magazine to sponsor the publication’s first Lake House of the Year. Located on Lake Martin in central Alabama, the four-bedroom, one-and-a-half story house features furnishings from Universal’s Curated and Authenticity collections. A special link on Universal’s website showcases the pieces featured from each collection https://www.universalfurniture.com/countryliving.

The Lake House of the Year, a $1.2 million lakefront residence, provides Universal and its partners with many unique opportunities to connect with consumers. “It’s an ideal time for our brand to create partnerships with consumer media at the national level,” said Universal Furniture Director of Marketing Neil MacKenzie. “For the last two years, we’ve been making significant investments in our digital and print assets and those of our retailers, and the sponsorship gives us a platform to leverage them with consumers nationwide.”

In addition to furnishing the home, Universal will have a full-page ad in the July/August issue of the magazine which has more than 11 million readers per issue. And the brand will be featured in promotions on the Country Living website and in the publication’s digital outreach to subscribers.

“Being a part of the show house gives our retailers an inspiring resource to show consumers how Universal’s furniture works in a real home,” said MacKenzie. “We’re providing them with a dedicated landing page (universalfurniture.com/countryliving) where consumers can shop the home and take a tour. This, along with additional online and social support, provides resources that can engage the consumer and connect them with a local retail partner.”

Lake Martin, a 40,000-acre lake 2 hours from Birmingham and 2.5 hours from Atlanta, is a high-end weekend haven for citizens of both cities. The show house grand opening party is June 20, and the house will be open to the public from June 26 – July 9 for tours. To see images from the house, please visit the Country Living website.

More about Universal: Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. The company’s casegood, upholstery, accent and accessory designs are developed under the brand names Universal Furniture (Lifestyle Collections), To The Trade (Interior Design) and Smartstuff™ (Baby and Child), and sold through retailers and interior designers throughout North America and around the world. Founded in 1968, Universal Furniture is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers. For more information, please visit www.universalfurniture.com.