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REM-Fit Sleep and Recovery Technology Expands Retail Presence

Furniture World News




REM-Fit, the active lifestyle bedding and sleep technology brand from Protect-A-Bed, recently announced that it has expanded its retail presence to 15 locations in the Mid and Southwest.

“We started our brand store concept for REM-Fit in the St. Louis market, and customers responded better than we had imagined,” said James Bell, CEO of Protect-A-Bed. “Because of this success, we’re planning to grow our footprint to more than 30 REM-Fit stores across the country in 2017.”

The new REM-Fit stores occupy a portion of select retailer’s floor space as brand stores. The stores offer all of the existing REM-Fit products, including a selection of bedding, adjustable pillows, sleep and activity trackers, sleep monitors and mattresses. Each brand store combines display and build-out designed to drive interest and conversion.

“When we opened our first REM-Fit location just 10 months ago, it was a major milestone for the REM-Fit brand,” said Bell. “We’re looking forward to helping more people reach their sleep and fitness through our expansion into brick-and-mortar stores, where they can experience the products first-hand.”

“In 2017, over 10 percent of the retail dollars for mattress are being done by Bed in the Box programs. The Rem-Fit program provides brick and mortar retailers the opportunity to capture incremental dollars that are being spent online,” says John Rachid, President of Protect-A-Bed.

“When a retailer joins the REM-Fit Brand Store Program, they unlock an end-to-end bed in a box program that allows them to more effectively compete both locally and digitally,” said Rachid. “Because our program covers everything from store design and build-out to marketing, sales support, and no-management web sales, we’re seeing both a high rate of adoption and value that creates incremental growth.”

The REM-Fit Store Program Features:

  • Proven bed in a box and accessory program aimed at incremental growth
  • Display and store build-out designed to drive conversion
  • Sales Support and Training
  • Rapid fulfilment and inventory stocking
  • Complete Omni-channel marketing, including web sales commission
  • Innovative, Award-winning products with national recognition

To learn more about adding a brand store to your retail location email brandstores@rem-fit.com and tour the brand store demo at Las Vegas Market (7/30-8/2), Suite B900.

More about REM-Fit: REM-Fit is an active lifestyle bedding and technology brand focused on driving the development of sleep technology introduced in 2014. With offerings that include activity and sleep trackers, recovery-enhancing mattresses, high quality bedding and ZEEQ, the world’s first smart pillow, REM-Fit provides full sleep systems designed to improve rest and recovery. REM-Fit is part of the overarching Protect-A-Bed brand, and it’s available in select stores and online at www.rem-fit.com.


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