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Fine Furniture Design Partners With Veranda To Introduce A 40-Piece Collection At Fall High Point Market

Furniture World News


Fine Furniture Design reports that it has inked a licensing agreement with interior design media brand VERANDA to launch VERANDA by Fine Furniture Design. The 40-piece collection, which will debut at the 2017 Fall High Point Market in October, features pieces for every living space – including bedroom, dining room, occasional and upholstery.

“VERANDA is a champion of beauty in every form, and with this new furniture collection, beautiful design is at the heart of every piece: timeless details, unique finishes, and sublime craftsmanship come together to create elegant pieces with enduring style,” said Clinton Smith, editor-in-chief of VERANDA.

For 30 years, VERANDA has celebrated the art of living well by showcasing the world’s most exquisitely designed interiors. Known for highlighting the very best in classic, modern, and eclectic design, VERANDA epitomizes gracious and stylish living. Imbued with quality, elegance, and authenticity, each VERANDA Home Collection piece represents livable luxury.

“VERANDA has done a masterful job inspiring its readers over the years,” said Eric Graham, president of Fine Furniture Design. “While visiting retailers across the United States, I have seen consumers come into retail stores with pages from the magazine looking for home furnishings to create similar spaces in their own homes time and time again. This partnership is right on target for us because we are focused on being relevant to the consumer and staying current with trends, lifestyles, function and scale.”

“This collection embodies the brand values VERANDA readers have come to expect. Now, thanks to our long-term partnership with Fine Furniture Design, this sophisticated expression of interior design has migrated beyond the pages of the magazine,” said Steve Ross, Hearst Magazines’ global chief licensing director and head of brand development. 

With the launch of VERANDA, Fine Furniture Design will also debut a turnkey merchandising solution at the company’s High Point showroom with vignettes featuring flooring, wall treatments and signage. The program helps retailers duplicate the collaborative display created by the editors at VERANDA and Fine Furniture Design, as well as maintain the brand standards for both companies.

More about Fine Furniture Design: Fine Furniture Design is dedicated to the core principles of providing the best quality, craftsmanship and value in home furnishings today, with superior design and unequalled standards at every stage of manufacturing – from the forest to the finishing touches. Creating precisely crafted case goods and upholstered furniture for homes around the world, its home furnishings are produced in its company-owned manufacturing operations in Shanghai, China. For further information, please visit www.ffdm.com.

More about VERANDA: VERANDA (www.veranda.com) is one of the world's most exquisitely produced interior design magazines, reaching an audience of 1.3 million (MPA April 2017). It is the unparalleled source for luxury living, featuring the finest in home decoration, style, jewelry, travel, culture and more. Every issue celebrates the art of living well by giving its readers entrée to the most fascinating people, places and things in style today.

More about Hearst Magazines: Hearst Magazines is a unit of Hearst, one of the nation’s largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation, with print and digital assets reaching more than 130 million readers and site visitors each month. Hearst Magazines Digital Media includes 21 websites for brands such as Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Delish.com. The company publishes close to 300 editions and 200 websites around the world, and operates iCrossing, a global, full-service digital marketing agency and business process provider CDS Global. Hearst Magazines holds a majority stake in KUBRA, which provides billing and payment, alerts and preference management, mobile apps, and mapping solutions for a range of utility, insurance and government entities. With Condé Nast, Hearst Magazines is a partner in the publishing services company PubWorx.

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