E.S. Kluft & Company Gives New Look To ‘Aireloom Preferred’ Collection With Windowpane Fabric
Furniture World News Desk on
7/24/2017
E.S. Kluft & Company, manufacturers and distributors of Kluft and Aireloom brand of mattresses, recently announced that it has redesigned the collection to deliver an updated, more current look on retail floors. The freshened-up collection, featuring a newly designed border fabric, will be featured in the company’s Las Vegas Market showroom.
The new Pacific Plaid border offers an open windowpane check for a distinctive, upscale look that will set the eight-model collection apart in a retail showroom. The cotton border pairs well with the opulent Tencel® multi-stretch, knit ticking.
“Our new designs go hand in hand with the California aesthetic and state of mind,” said David Binke, CEO of E.S. Kluft & Company. “The Aireloom tradition of luxury and quality revolves around California Design. Handmade, which conjures up images of the best of a West Coast lifestyle.”
Inspired by the simplicity and elegance of California living, the Aireloom Preferred delivers innovative design crafted with a collection of luxurious materials. The collection features the company’s patented Aireloom Lift™ that elevates and supports the body through adaptive layers of comfort. Old World craftsmanship and technology go into each mattress to deliver an indulgent sleep.
Priced to retail at $2,700 for a queen set, mattresses in the Aireloom Preferred Collection, feature CelsionPlus™ Talalay Latex, micro coils, layers of premium high-performance foams, silk and wool.
The Preferred Collection will feature the updated mattress border highlighted in three on-trend hues – Maritime blue, Midnight black and Sterling gray.
The redesigned Aireloom Preferred Collection, along with the rest of the E.S. Kluft and Aireloom lines, will be previewed in the company’s Las Vegas Showroom located at C-1501 in the World Market Center.
More about E.S. Kluft & Co.’s: Based in Rancho Cucamonga, Calif., E.S. Kluft & Co.’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other discriminating retailers. Future plans include international distribution of Aireloom, its iconic American luxury brand. Aireloom offers artisanal quality and legacy features such as, hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft, Aireloom and the 75th anniversary of the product line, please visit www.KluftMattress.com and www.Aireloom.com.
E.S. Kluft & Company is owned by the Flex Group, based in Madrid, Spain. The Flex Group is one of the world's top 10 global sleep producer with a strong presence in the Spanish, Portuguese and South American markets. With its brands Kluft, Aireloom, Vispring and And So To Bed, the Flex Group is the leading company in high end bedding.