Customatic Adjustable Bedz Develops Specialty Mattress That Delivers Complete Sensory Experience
Furniture World News Desk on
7/24/2017
Customatic Adjustable Bedz is reports that it is set to unveil it’s new VibraSense mattress that offers a complete interactive experience combining sound with pulsing massage for a surround-sound reality. The new mattress enhances sleep, television, music, gaming and internet surfing to engage a user’s sight, sound and touch. The new mattress will be showcased in the company’s Las Vegas Market showroom at C-1428.
Taking note of the staleness in the industry, Customatic’s research and development team worked diligently to create VibraSense to infuse the specialty mattress category with an innovative sleep experience.
“VibraSense adds a ‘wow factor’ in the bedroom,” said Phil Sherman, managing partner of Customatic. “Imagine feeling the beat of the music or the tremor of an explosion while gaming or watching a favorite movie or television show. With VibraSense, you can become part of the action instead of an outside viewer. It’s truly remarkable.”
Tapping into its engineering prowess, VibraSense features top-quality speakers, Bluetooth® integration and other technology to allow complete connectivity of devices. Study after study have shown that people are using beds for more than sleeping, and other activities include watching television, playing video games and doing homework. VibraSense is designed to enhance the bedroom experience.
“Innovation is the only way for the industry to grow and offer more solutions for consumers,” said Roger E. Magowitz, Customatic executive vice president. “VibraSense is the IMAX of beds and delivers new experiences for consumers to interact with. It meets the most basic of marketing principles – give them a new reason to buy.”
VibraSense, priced to attract consumers at popular premium retail price points, is the first in a series of planned introductions by Customatic that will deliver top-notch innovation and respond to consumer needs for creativity in the sleep products industry.
More about Customatic Adjustable Bedz: Customatic Adjustable Bedz is a pioneer of the sleep products industry and is best known for its expertise and cutting-edge innovations in adjustable bed bases. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products internationally through strong partnerships with top-name mattress manufacturers, leading distributors and major specialty sleep retailers. Customatic Adjustable Bedz is headquartered in Natick, Mass., and operates in more than 500,000 square feet in four manufacturing facilities in Taiwan. For more information, visit CustomaticBedz.com.