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King Koil To Unveil “World Extended Life Collection” At Las Vegas Summer Market

Furniture World News


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King Koil recently announced that their newly refined World Extended Life™ Collection features a proprietary coil system that provides minimum pressure and maximized support, temperature regulating graphite Talalay latex and a superior foundation.

The three-model collection exceeds industry testing standards by more than 50 percent. The World Extended Life mattresses undergo rigorous rollator testing of 250,000 cycles using a 350-pound barrel compared to the industry standard of 100,000 cycles with a 230-pound barrel to simulate 25 years of use. Beds in the collection feature King Koil’s proprietary Perfect Contour® Reaction coil system combining more than 1,000 taller, active-conforming coils with the company’s supportive reactive coils to improve postural alignment while reducing motion disturbance among partners.

“We’re committed to giving our customers a way to stand out among their competition by providing them with strong, durable World Extended Life mattresses that lower the return rate of mattresses from body impressions and comfort returns,” said Owen Shoemaker, president and COO of King Koil. “From the Americas, to Europe and Asia, this world-famous collection delivers on that promise to our customers worldwide. We’ve designed these beds with top-of-the-line, high-quality materials to ensure longevity, comfort and proper postural alignment for sleep”

World Extended Life is supported by a unique interactive rest test that allows RSAs to demonstrate proper alignment and support for all body types and shapes. Demonstrations will be available in King Koil’s showroom.

The collection features Athens Firm, Athens Plush and Athens Reversible Topper, which offers a three-inch topper allowing consumers to customize comfort preference. Each is built to deliver years of comfort and support for all body types, and is endorsed by the International Chiropactor Association (ICA) to deliver proper sleeping posture for a healthier sleep.

In addition to King Koil’s Perfect Contour® Reaction Coil system, the mattresses are built with high-density foams, the rapid response iNergex3 foam and temperature regulating graphite Talalay latex for a more supportive and cooler night’s sleep. The exterior of the mattresses also received a facelift and features updated, fresh ticking in on-trend hues of gray. Mattresses in the collection are priced to retail from $1,299 to $1,999 in queen.

King Koil has also developed a collection of engaging marketing, point-of-sale materials and an informative video for retailers to use in the selling process. The collection works with the company’s CAP selling system that addresses comfort, alignment and pressure balance – three key issues that impact sleep.

“Not only have we created a winning mattress lineup, but we’ve also created a complete marketing program for World Extended Life,” Shoemaker said. “By arming our retail partners with the necessary tools to sell a great product backed up by a great story, we’re confident that these beds will sell and stay sold, eliminating the headache of the returned mattress.”

The new 2017 collection will be highlighted in the company’s showroom A-538 during this summer’s Las Vegas Market.


More about King Koil:  A leading global mattress manufacturer, King Koil supports more than 30 licensees in more than 90 countries where King Koil mattresses are manufactured and sold. Headquartered in the Chicago suburb of Willowbrook, Ill., the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minn. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born.

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