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Reverie To Introduce Its First Easy-Ship Adjustable Foundation

Furniture World News


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Reverie, a manufacturer of adjustable beds, recently announced its new, feature-packed, power adjustable foundation that can be shipped via common carrier in a single box. The Base in a Box, compatible with Reverie’s full lineup of mattresses and other adjustable-friendly beds, is designed to appeal to consumers who are at ease buying online and self-assembly of products.

“Our new Base in a Box includes some of our most popular features, which are not typically seen in the easy-ship category,” said Martin Rawls-Meehan, president and CEO of Reverie. “This gives consumers the opportunity to receive all the high-tech features they want, delivered right to their doorstep. It really is a game changer for consumers who are looking for an adjustable sleep experience.”

The one-box packaging streamlines delivery while making it easier for consumers to maneuver the base and set it up in their homes.

The strategic move will benefit Reverie’s online and brick-and-mortar retailers. With its easy-to-ship, revolutionary design, the base allows retailers the ability to ship directly from distribution warehouses, which saves on traditional delivery costs and setup.

“The Base in a Box has been engineered and designed with the consumer experience in mind,” Rawls-Meehan said. “The easy of delivery will benefit our traditional retail partners, as well as our e-commerce partners.”

Reverie’s Base in a Box features a variety of functions including massage, head-up, foot-up, and zero-gravity positioning. The new Base in a Box can be viewed in the company’s newly expanded Las Vegas Market showroom located at B-925 in the World Market Center.



More about Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Michigan while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry. For more information, visit www.reverie.com.

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