Reverie To Introduce Its First Easy-Ship Adjustable Foundation

Furniture World News Desk on 7/28/2017

Reverie, a manufacturer of adjustable beds, recently announced its new, feature-packed, power adjustable foundation that can be shipped via common carrier in a single box. The Base in a Box, compatible with Reverie’s full lineup of mattresses and other adjustable-friendly beds, is designed to appeal to consumers who are at ease buying online and self-assembly of products.

“Our new Base in a Box includes some of our most popular features, which are not typically seen in the easy-ship category,” said Martin Rawls-Meehan, president and CEO of Reverie. “This gives consumers the opportunity to receive all the high-tech features they want, delivered right to their doorstep. It really is a game changer for consumers who are looking for an adjustable sleep experience.”

The one-box packaging streamlines delivery while making it easier for consumers to maneuver the base and set it up in their homes.

The strategic move will benefit Reverie’s online and brick-and-mortar retailers. With its easy-to-ship, revolutionary design, the base allows retailers the ability to ship directly from distribution warehouses, which saves on traditional delivery costs and setup.

“The Base in a Box has been engineered and designed with the consumer experience in mind,” Rawls-Meehan said. “The easy of delivery will benefit our traditional retail partners, as well as our e-commerce partners.”

Reverie’s Base in a Box features a variety of functions including massage, head-up, foot-up, and zero-gravity positioning. The new Base in a Box can be viewed in the company’s newly expanded Las Vegas Market showroom located at B-925 in the World Market Center.