Classic Brands Adds Hybrid Offerings to ‘Urban Loft’ Brand at Fall High Point Market

Furniture World News Desk on 10/12/2017

The four-bed Urban Loft Thermic collection delivers the buoyancy of Talalay latex with the support of a pocketed-coil system and innovative cooling fabrics for added comfort and temperature regulation.

Specialty bedding manufacturer Classic Brands recently announced that it has created a hybrid line to round out its offering for the Urban Loft family of products. The four-bed Urban Loft Thermic collection delivers the buoyancy of Talalay latex with the support of a pocketed-coil system and innovative cooling fabrics for added comfort and temperature regulation.

Classic Brands will showcase the mattresses at the High Point Market, Oct. 14-18.

The beds, priced to retail from $799 to $1,199, feature the company’s innovative Cool Gel Thermic fabric that is hypersensitive to heat, cool to the touch, absorbs body heat for a cooler night’s sleep and darkens when touched.

“From the inside out, our Urban Loft Thermic beds deliver on comfort, support and offer a great visual for the retail sales floor,” said Michael Zippelli, president and CEO of Classic Brands. “These beds marry the best of both worlds. Individual wrapped innerspring coils offer support, and the latex and foam provide the layers that conform and respond to for a deeper night’s sleep.

Available in 11.5-inch, 13-inch and 14-inch profile models, the mattresses offer a superb combination of coils, Talalay latex, gel-infused memory foam and high-performance foam. The highest profile model packs a layer of gel-infused memory foam, performance foam and a layer of latex foam atop the wrapped innerspring coil base. Each mattress is dressed in a quilted, upscale knit cover for a luxurious look and feel in trendy gray hues.

The Urban Loft Thermic collection will be showcased in the Classic Brands High Point Market showroom at 407 Plaza Suites.

More about Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.