Fine Furniture Design Launches “+2 Retail Program”

Furniture World News Desk on 11/21/2017

Fine Furniture Design recently announced that it has launched its +2 Retail Program, a turnkey merchandising solution that allows retailers to duplicate the visual lifestyle displays featured in its High Point showroom for the recent launch of the VERANDA by Fine Furniture Design collection. The program includes three custom wood flooring options and two wall displays with VERANDA signage that coordinate with each furniture vignette.

The program was launched at the recent October High Point Market as part of an incentive for retail placements. Participating retailers will receive the flooring and wall displays at no charge, complete with a template outlining how to install the vignettes. Retailers will also receive point-of-sale materials and brochures outlining how consumers can purchase the flooring and wall displays.

“We believe our +2 Retail Program will be more valuable to our retail partners than discounts on floor samples, because it was designed to help maximize square foot profit on retail floors,” said Eric Graham, president of Fine Furniture Design. “We are articulating a visual lifestyle — not lamps and throws — but architectural façades which will not only provide consistency in what consumers will see at retail, but will also provide them with the ability to bring that same look and feel into their own homes.”

The flooring portion of the program is manufactured by LM Flooring, a subsidiary of Fine Furniture Ltd., with which Fine Furniture Design shares its 2.5 million-square-foot manufacturing facility in Shanghai. The company also manufactures flooring at its new facility in Cambodia.

Fine Furniture Design will warehouse the wall displays and flooring in its East Coast warehouse. The materials will be available for immediate shipment with the first shipments of the VERANDA by Fine Furniture Design collection in late January 2018. In addition to the flooring and wall displays that coordinate with the recently launched VERANDA collection, the company plans to extend the +2 Retail with future product launches.

More about Fine Furniture Design: Fine Furniture Design is dedicated to the core principles of providing the best quality, craftsmanship and value in home furnishings today, with superior design and unequalled standards at every stage of manufacturing – from the forest to the finishing touches. Creating precisely crafted case goods and upholstered furniture for homes around the world, its home furnishings are produced in its company-owned manufacturing operations in Shanghai, China. For further information, please visit www.ffdm.com.