Over Eight-Hundred Enter Hooker Furniture High Point Market Social Media Contest

Furniture World News Desk on 5/22/2018

In one week, the contest received 808 submissions via Facebook and Instagram.

Building on the success of its social media programs, Hooker Furniture Corp recently announced that it hosted a social media contest during the Spring High Point Market to give consumers insight into the latest design trends in the furniture industry. The contest is part of an ongoing strategic social media campaign designed to further engage with its trade customers and end consumers online.

During Market week, retailers, interior designers and consumers were invited to vote via Facebook for their favorite Hooker Furniture, Sam Moore or Bradington-Young upholstered chair. Those who engaged with the contest post were then officially entered to win the grand prize of an exclusive new product that debuted at the show.

“This is the first Market we have opened up our social media contest to consumers, exposing them to what goes into the design process of some of their favorite pieces,” said Johne Albanese, vice president of corporate marketing for Hooker Furniture.

In one week, the contest received 808 submissions via Facebook and Instagram. The winner was selected at random and was given the choice of three market introduction to choose from. As her prize, the winner, Cassandra Gray, a consumer from Cane Ridge, TN, chose to receive the brand-new Sam Moore Thiago Chair.

“The results were astounding, they truly demonstrated the power of social media and that our consumers and followers are eager to engage and explore our brands even further,” said Albanese. “We look forward to next market and continuing to grow our social media program within the industry and to consumers.”
The contest results and social media content are available to view on the Hooker Furniture social media pages on Facebook, Instagram and Twitter.

More about Hooker Furniture: Founded by the Hooker family in 1924, Hooker Furniture Corp. is a designer, marketer, manufacturer and importer of case goods, leather furniture and fabric-upholstered furniture for the residential, hospitality and contract markets. The company also domestically manufactures premium residential custom leather and custom fabric-upholstered furniture through its Bradington-Young and Sam Moore Furniture brands. It is ranked among the nation's largest publicly traded furniture sources, based on 2016 shipments to U.S. retailers, according to a 2017 survey by a leading trade publication. Hooker Furniture’s corporate offices and upholstery manufacturing facilities are located in Virginia and North Carolina, with showrooms in High Point, N.C., and Ho Chi Minh City, Vietnam. The company operates eight distribution centers in North Carolina, Virginia, California and Vietnam. For more information, visit hookerfurniture.com.