Sealy Sofa Convertibles Adds to Executive Team

Furniture World News Desk on 5/24/2018

Sealy Sofa Convertibles recently announced the addition of a new member to its executive team with the hiring of DeShun Smith, e-Commerce manager.

“DeShun is a great addition to the Sealy Sofa Convertibles team.” said Anthony da Silva, EVP Sales and Marketing for Sealy Sofa Convertibles. “He is a proven expert in e-commerce and a strategic hire for us.”

"If you’re not in the e-commerce game, you’re not in the game,” said Frank Rinella, Sales Manager for North America for Sealy Sofa Convertibles. “DeShun gives us a leg up on our competitors. He brings a calibre of experience that fits hand in glove with our structure and our mission.”

“I make sure to keep up with new and different trends that are happening in the ecom world.”, says Smith. “ I am sure to let my customers know what is working and things that they may need to change to get more traffic to their site.”

The sales funnel today is dramatically different than it was even 10 years ago. Today, consumers respond positively to a company’s e-commerce offering. “It is unlikely that e-commerce will replace the retail environment. Rather, it will be a key component in making a purchase decision.” Said da Silva. “The hiring of DeShun underscores our commit to both the retailer and the consumer.”

More about Sealy Sofa Convertibles: Sealy Sofa Convertibles, manufactures of a diverse line of superior sofa beds, is known and respected for it’s ‘sleep first’ approach to sofa convertible construction. You can see their entire lineup at www.sealysofaconvertibles.com.