Surya’s Inaugural Designer Showroom to Open at theMART In Chicago
Furniture World News Desk on
6/15/2018
Surya recently announced the opening of its new 5,000-square-foot, to-the-trade Chicago showroom, located in Suite 619 at the Design Center at The Merchandise Mart (theMART). Building on the success of its year-round showrooms in Atlanta and Dallas, Surya’s Chicago showroom will offer designers a place to source and experience Surya products firsthand, and will serve as a platform for ongoing customer support, education and networking.
Aiming to bring Surya accessories closer to its customers and better serve the design community, the brand’s Chicago showroom showcases a fashion-forward selection of its high-end accessories in a range of styles. Designers will be able to shop all of Surya’s luxury rugs, lighting, textiles, wall décor, accents, bedding, and more. Scattered throughout the showroom, inspirational lifestyle vignettes display the latest décor trends with coordinating Surya accessories. Designers will also be able to collaborate with their clients in designated workspaces outfitted with state-of-the-art technology.
“Our path to continued success is built upon providing design leadership, a simplified buying experience and unsurpassed service to our customers,” says Satya Tiwari, president of Surya. "A lot of thoughtful planning has gone into the concept for our Chicago showroom, including product assortment, layout, visual cues and other experiential components. We look forward to continuing to enhance the accessories buying experience for designers as we open additional regional showrooms in the next couple of years.”
The showroom officially opened during NeoCon with a ribbon cutting followed by an afternoon of events, including an educational CEU covering "A Guide to Area Rugs" and a champagne toast during the Design Center’s "Toast to Fine Design" event at NeoCon 50.
theMART is the world’s largest commercial building, wholesale design center at 4.2 million gross square feet, making it one of Chicago’s premier international business locations. Home to 15 major trade and consumer shows each year, theMART welcomes an average of 25,000 people each business day, which equates approximately 10 million people per year.
Surya also has a seasonal showroom in High Point, N.C. and international showrooms in Toronto, Mexico City and New Delhi.
More about Surya: Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 60,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Chicago, Dallas, High Point, Mexico City, New Delhi, and Toronto. For more information, visit surya.com.