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Difficult Customers

Larry Mullins' series on how to identify and deal with difficult customers.

The Lost Secrets Of Scientific Selling - Part 4

In the first three installments of this series, Furniture World readers learned to identify and develop productive and mutually beneficial relationships with the toughest and most elusive personality types. Read on to find out how salespeople in your organization can increase sales performance by questioning some of the conventional assumptions they hold about success and selling furniture.

The Lost Secrets Of Scientific Selling - Part 3

We learned how to develop productive relationships with tough personality types. Read on to find out how to use this information to improve your sales performance.

The Lost Secrets Of Scientific Selling - Part 2

In the second part of this series we will examine the lost art of mastering our relationships with difficult customers. We will learn how to develop productive and mutually beneficial relationships with the toughest and most elusive personality types.

The Lost Secrets Of Scientific Selling - Part 1

This article illuminates the basic principles of a selling technique that is based upon behavioral science. Want to reach the top much sooner? Want to serve customers better? Is your mind open? Good! The code to human behavior has been cracked. Get ready for some revolutionary selling ideas!