Over 146 Years of Service to the Furniture Industry

Create Your Furniture Dream Sales Team  Article Series

An ongoing series by Rene Johnston-Gingrich for furniture retailers that explains how to create a team of professional retail sales associates.

Series Articles

Sales Connect!


Customer Connection is multifaceted. Let’s explore connecting on three levels. Store image, marketing message, and the personal connection brought about by our sales team’s charm and expertise.

Building Your Dream Team By Wowing The Crowd - Part 4


Rene’ Johnston-Gingrich finishes up her four-part series with a discussion of ways your sales team can “wow the crowd” by exceeding your customers’ expectations.

Building Your Dream Team By Creating Team Players - Part 3


To create a group of sales associates who are real “team players” you must develop and maintain a healthy working environment as measured by four criteria: attitude, connection via communication, having fun and walking the walk.

Building Your Dream Team By Teaching Product Knowledge


Get the dream sales force you deserve by establishing standards, committing to ongoing learning and communicating the right information to your customers.

Building Your Dream Team - Part 1


This is the first in a series of articles you can use to build a Dream Team from the ground up. This time you will get an overview of the three skills your team has to master to excel at home furnishings sales.