Aging Gracefully Home Furnishing Ideas are brought to you by Mega Motion, Power Recline with Lift Chairs, to meet the health needs of America’s aging Baby Boomers.
|
6/23/2012
In some cases, advertising special financing programs are not meaningful for this generation because they have discretionary income to make purchases without long term financing plan commitments.
|
|
6/19/2012
Although you and I know that the target customer for a lift chair is the elderly, that doesn’t mean that you have to present it to them that way!
|
|
6/10/2012
our ads and presentations should tell a story about the product and its features, emphasizing that it will make their lives easier as they age, only as an afterthought.
|
|
6/3/2012
Consumer’s love a story, especially when it is a story they can relate to.
|
|
5/28/2012
How can you find out what specialized furniture and accessories baby boomers and their aging parents might want to purchase from your store?
|
|
5/21/2012
The common thought is that the Baby Boom generation has spent decades gathering furniture and the last thing they are looking to do is buy more…
|
|
4/28/2012
Baby Boomers may respond better to a discount than a financing offer.
|
|
4/18/2012
If you are selling lift chairs, add some romance. You won't get far selling the way medical equipment retailers do.
|
|
4/14/2012
Last week we told you step one in marketing to the Baby Boomer Generation was to find out what they want and need in the way of new home furnishings.
|
|
4/9/2012
The sheer size of the Baby Boomer demographic and the fact that it is the fastest growing age bracket, means Baby Boomers are a buying force that furniture retailers should specifically target.
|