Create Your Furniture Dream Sales Team
An ongoing series by Rene Johnston-Gingrich for furniture retailers that explains how to create a team of professional retail sales associates.
Customer Connection is multifaceted. Let’s explore connecting on three levels. Store image, marketing message, and the personal connection brought about by our sales team’s charm and expertise.
Rene’ Johnston-Gingrich finishes up her four-part series with a discussion of ways your sales team can “wow the crowd” by exceeding your customers’ expectations.
To create a group of sales associates who are real “team players” you must develop and maintain a healthy working environment as measured by four criteria: attitude, connection via communication, having fun and walking the walk.
Get the dream sales force you deserve by establishing standards, committing to ongoing learning and communicating the right information to your customers.
This is the first in a series of articles you can use to build a Dream Team from the ground up. This time you will get an overview of the three skills your team has to master to excel at home furnishings sales.