Aging Gracefully Home Furnishing Ideas are brought to you by Mega Motion, Power Recline with Lift Chairs, to meet the health needs of America’s aging Baby Boomers.
In some cases, advertising special financing programs are not meaningful for this generation because they have discretionary income to make purchases without long term financing plan commitments.
Although you and I know that the target customer for a lift chair is the elderly, that doesn’t mean that you have to present it to them that way!
our ads and presentations should tell a story about the product and its features, emphasizing that it will make their lives easier as they age, only as an afterthought.
Consumer’s love a story, especially when it is a story they can relate to.
How can you find out what specialized furniture and accessories baby boomers and their aging parents might want to purchase from your store?
The common thought is that the Baby Boom generation has spent decades gathering furniture and the last thing they are looking to do is buy more…
Baby Boomers may respond better to a discount than a financing offer.
If you are selling lift chairs, add some romance. You won't get far selling the way medical equipment retailers do.
Last week we told you step one in marketing to the Baby Boomer Generation was to find out what they want and need in the way of new home furnishings.
The sheer size of the Baby Boomer demographic and the fact that it is the fastest growing age bracket, means Baby Boomers are a buying force that furniture retailers should specifically target.