Over 147 Years of Service to the Furniture Industry

 Furniture World Logo

Sexy Sleep Tips Series

Series looks at consumer attitudes about intimacy and their mattress purchases. The SexySleep research was commissioned by Leggett & Platt and conducted in Las Vegas by independent research group POCO Labs.

SexySleep Tip #7- Using Multiple Mattresses

Study finds surprising consumer behavior.

SexySleep Tip #6- Promoting Mattress Sex Appeal Tastefully

In recent study 76% of RSA's said the mattress industry should use sex appeal in a tasteful way to create more interest in its products, considering the direct connection between the mattress and intimacy.

SexySleep Tip #5- Mattress Sex Education For Retail Sales Associates

73% of retail sales associates (RSAs) agreed that, “If intimacy (sex) can make mattresses more relevant and exciting to consumers, the industry should be educating and informing consumers on this topic in a tasteful way."

SexySleep Tip #4- Tools For Mattress Sales Professionals

80% of RSAs said their company has not given them information or training on how to address sex questions during a mattress sale

SexySleep Tip #3- Fielding Questions About Sex & Mattresses

Leggett & Platt study finds that 87% of RSAs have fielded a question about sex in relation to a mattress during the sales process, yet most have never received any company training on handling intimacy questions.

SexySleep Tip #2- Stuck In Quicksand?

Study found that 58% of consumers said intimacy/sex will be a determining factor when they buy their next mattress.

SexySleep Tip #1- Intimacy/Sex & The Mattress Purchase

Leggett & Platt’s SexySleep research reveals that 85% of people never consider sex when purchasing a mattress.