Love Furniture Profits Tip: Tell Your Prospects and Customers What You Want Them To Do Next
Furniture World News Desk on
2/3/2014
By the time you read this, the Super Bowl will have happened. Big multi-national companies will have spent millions upon millions on ads. It seems to be a race to see who can be the most “Creative.” I've seen on You Tube a preview of the Audi ad. Beautifully done. But if you substituted Ford for Audi you probably wouldn’t know the difference. I guarantee you, neither Audi nor the agency which created the ads will have any idea if they worked or not. (BTW, you know agencies are paid a percentage of what they charge you, never on results, right?)
I recently received in the mail a beautiful full color brochure for the new Lincoln something or other. Not sure why I got it. Maybe because I'm of a certain age, maybe because I drive a Lexus. Actually it was more of a booklet than brochure. It was 50 + glossy, colorful pages of striking photographs and some copy printed in faint grey over a soft blue background. Being an advertising guy, I quickly turned to the final page to see what the offer was. Guess what? No offer of any kind. Not one bid for action. Not even something really lame like, “Call your local dealer.” No “Close.” It did weakly list the Lincoln web site.
Here’s what the Lincoln brochure should have done. First of all, readable, benefit laden, selling copy. At the very least a list of local dealers, with phone numbers and addresses and an offer of a free gift with a test drive. For a car costing $40,000 and up the gift could be really nice. Like dinner for two. (An entirely different conversation is, “How much are you willing to spend to acquire a customer.”) Or at least an offer to sign up to win a free weekend at the nearest 5 Star Resort.
You can’t afford to waste money like that. You need to do the kind of advertising that you run your ad today, do business tomorrow, take the money to the bank the next day and write a check to pay for the ad the next.
You need results. And to get results, you need to Sell in your ads.
To discover exactly how to Sell in your ads, go to
www.lovefurnitureprofits.com and download my breakthrough Special Report. A $29 value but free to you if you act quickly.
About David Love and Love Furniture Profits. Love Furniture Profits is an advertising consulting and coaching firm that shows retailers how to get more traffic, more and higher ticket sales and more profits using long-lost scientific advertising secrets unknown by about 99% of all of today’s retailers.
David is a 41 year furniture/mattress, in the trenches, industry veteran. His unmatched-by-anyone background includes retail furniture sales. Manager of a retail furniture store. 22 years on the road making money for companies like Sealy Mattress and Best Chairs. His territory and his retailers achieved sometimes remarkable sales increases due to the expert advertising and sales advice he gave. He has also owned and sold his own profitable store and was a highly regarded sales manager of a top 100 furniture store.
With his knowledge and front-line experience he has a passion for passing it on and sharing that experience to help furniture and mattress retailers cut advertising waste and maximize sales and profits.
To find out more, get your free copy ($29 but free to any furniture, mattress or floor covering store) of his just released, breakthrough Special Report for Furniture and Mattress stores, “5 Long Lost Scientific Retail Advertising Secrets that work like magic in today’s economy for any furniture or mattress store to get you more customers, more sales, more profits.” Go right now to www.lovefurnitureprofits.com. David can be reached at david@lovefurnitureprofits.com. Phone: 707-580-3415.
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