FDA Designates Technical Textile Celliant as a “Medical Device” and “General Wellness Product”
Furniture World News Desk on
9/22/2017
This recent determination will significantly enhance interest in the product lines by PureCare that include Celliant performance fibers, including their Elements™ Lumen® Celliant sheets, Body Chemistry® Pillows, and Celliant mattress and pillow protectors.
PureCare recently announced that it received a big push for their Celliant performance fiber products when the U. S. Food and Drug Administration (FDA) determined that Hologenix’ Celliant fibers, containing infrared emitting ceramic particles, are regulated as both “medical devices” and also as ” general wellness products.” Now products that incorporate Celliant performance fibers are able to legally claim that the fibers promote increased localized blood flow, thereby increasing energy, boosting performance and speeding muscle recovery. This recent determination will significantly enhance interest in the product lines by PureCare that include Celliant performance fibers, including their Elements™ Lumen Celliant sheets, Body Chemistry® Pillows, and Celliant mattress and pillow protectors.
Since 2010 PureCare has focused on enhancing the health and wellness of the sleep environment through the use of technology and technical textiles, providing health, wellness, performance and hygiene benefits that separate PureCare from their competitors. “When I bought into [PureCare] in 2009, we wanted to make our protectors more than the standard stain and warranty protector for the bed. We wanted to create a cleaner and more hygienic sleep environment, and we wanted to focus on various health and wellness issues,” says PureCare President and COO Jeff Bergman. “We have been working with Celliant now for seven years, and have really mastered how to incorporate the technical textile into our products. I was familiar with Celliant from the mattress business as it had been used there previously. We thought that if it functioned well in a mattress, imagine how much more effective it would be if we could make any mattress into a Celliant – energized bed by creating truly top quality sheets, pillows and mattress protectors.” As a result in 2010 working in a close relationship with Hologenix, PureCare became the first company to offer mattress protectors with Celliant. Bergman further explains, “When we decided to go into the sheet business, it was important to create sheets and pillow cases that utilized this fascinating technology to its best potential, while incorporating the key elements of what makes a sheet great – a precision fit, an incredible hand feel and comfort, and a technical textile that enhances the wellness of the sleep environment, and provides unique benefits to the consumer over other sheets.”
Chief Marketing Officer Sean Bergman says, “Performance is a want, but wellness is a need. If you are looking for a sleep essentials supplier that provides the best of all these benefits, PureCare is a great choice. Celliant fibers are providing the best performance technology in bedding today, and PureCare has a complete line of premium sheets, pillows and mattress protectors featuring Celliant performance fibers in stock and ready to be sold in retail stores tomorrow. You can truly offer your customer products of the highest quality and construction and intelligent designs that promote a cleaner and healthier sleep environment, while providing them the best in performance bedding.”
PureCare’s Celliant performance fiber features are offered in three different product categories.
- PureCare Celliant 5-Sided Mattress and Pillow Protectors (queen retail $119.99). Each of these protector products offers not only premium protection from allergens, dust mites and mold and mildew, but also clinically tested recovery benefits from Celliant performance fibers.
- PureCare Elements Lumen Celliant Sheet Sets (queen retail $269.99). The first premium linen collection with a superb fit, feel and finish to feature Celliant performance fibers.
- A collection of nine different PureCare Body Chemistry Pillows featuring Celliant (queen retails range from $89 - $169). Collection includes latex, memory foam, down, down alternative, and the exclusive, patent-pending SoftCell® and SoftCell Select pillow options.
“Our Celliant program is not just one item. In all these products, we are using technology that is clinically tested to enhance the wellness of our consumers. These ‘technical textiles’ are the real deal,” says CMO Sean Bergman. “This FDA designation helps our retailers and our consumers understand the true benefits of Celliant performance fibers. The real importance to PureCare and to their customers of the FDA designation of Celliant as a “medical device” and a “general wellness” product for healthy consumers cannot be overstated. “We were always ahead of the curve with this ‘tip of the spear technology’,” says Sean Bergman. “Now we are just excited that more people will take advantage of the true benefits Celliant provides.”
Dealers are invited to view the full line of PureCare essential sleep products during High Point Market in showroom IHFC M-531. For more information, visit PureCare.com.
More about PureCare: PureCare® designs essential elements necessary to create a healthy sleep environment. PureCure mattress and pillow protectors, sheets and, pillows and toppers – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare’s entire collection of mattress and pillow protectors are the official protector products of the National Sleep foundation and the Women’s Choice Award. For more information, please visit us at www.PureCare.com