Surya to Launch Hyper-Durable Bella-Dura Outdoor Rug Collection at High Point Market
Furniture World News Desk on
9/24/2017
Surya recently announced that it will introduce a new line of indoor-outdoor rugs in partnership with the high-performance fabric manufacturer Bella-Dura at High Point Market. Constructed with Bella-Dura solution dyed polyolefin, the Maritime rug collection offers exceptional durability, ideal for residential and commercial spaces.
“This is not your typical run-of-the-mill polyolefin,” said Susan Lobel, vice president of marketing and brand development at Bella-Dura. “Our fiber has been infused with silver ion technology, making it anti-bacterial and mildew-resistant, and has also been engineered to offer greater UV-protection than typical materials. This allows Bella-Dura® polyolefin to stand apart from other fibers and finishes.”
The Maritime collection includes 15 hand-woven, outdoor-safe rugs that are inherently bleach cleanable, stain, pill, and microbe resistant with the ability to endure over 1,500 hours of direct sunlight without fading. Additionally, the Maritime collection is fully sustainable, crafted with the only fiber on the market, synthetic or natural, that begins as a by-product and ends its life as a fully recyclable product.
“We designed the Maritime collection with designers, decorative wholesalers, hotels, and cruise lines in mind,” said Lynne Meredith, vice president of product development at Surya. “We intentionally included a mix of bold and neutral color palettes in striped patterns to appeal to a variety of potential design and lifestyle demands. Bella-Dura®’s incredibly resilient fiber composition makes this one of the strongest and most low-maintenance outdoor safe rug collections in the market.” In addition to the new Maritime rug collection, Surya’s popular Caplin outdoor pillows are also designed with Bella-Dura® fabric.
Surya’s showroom at Showplace 4100 will be open daily from 8 a.m. to 8 p.m., beginning Friday, Oct. 13. Market attendees are encouraged to schedule an appointment with a Surya sales specialist at
www.surya.com/market-registration by Wednesday, Oct. 11.
More about Surya: Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 60,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, High Point, Mexico City, New Delhi, and Toronto. For more information, visit www.surya.com/outdoor.