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Furniture World Articles by Bill Napier

Technology Point/Counterpoint

Published: 7/4/2018
Everybody is buzzing about VR/AR. Will the early adapters . . . the Amazons, Wayfairs and Frontgates eat your lunch?

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The Evolution of Furniture Websites… or Lack Thereof

Published: 3/23/2018
While retailers have slowly embraced furniture websites and made changes, they’re still not engaging online visitors like they should be.

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Point/Counterpoint: The Times They Are a-Changin'?

Published: 3/23/2018
Bill says, follow the money to the Baby Boom generation. Ed says “The Times They Are a-Changin'”.

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Point/Counterpoint: Do Manufacturing Brands Matter?

Published: 1/14/2018
Bill says, furniture brands don't matter anymore. Ed has a more nuanced view. Both say it's the Elephant in the room.

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Unpacking Digital Marketing Hype

Published: 11/29/2017
Are unsubstantiated marketing promises and digital marketing fraud wasting your precious ad dollars?

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Point/Counterpoint: What Keeps You Up At Night?

Published: 9/23/2017
Bill Napier and Ed Tashjian tell why they are deeply concerned about the future of US home furnishings retailers.

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Buyer Beware – Your Digital Marketing Campaigns Are Likely To Be Full Of Fraud By Click Farms And Bots.

Published: 8/28/2017
For Every $3 Spent on Digital Ads, Fraud Takes $1.

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Point/Counterpoint: How Much Is Too Much Digital?

Published: 7/7/2017
Bill Napier thinks there is too much hype about digital-only retail marketing. Ed Tashjian takes a more nuanced view.

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Point-Counterpoint: A Millennial Myth?

Published: 3/29/2017
Is this promising demographic target being over-hyped by marketers in the furniture industry?

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Point-Counterpoint: Celebrity Licensing

Published: 12/28/2016
Is all the licensing of celebrity furniture lines in the home furnishing’s category worth the cost?

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The Hiring Decision

Published: 11/29/2016
Should you hire employees or independent contractors for key positions in 2017.

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